A multi-attribute examination of consumer conformity in group-level ordering
In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 26, Heft 1, S. 41-48
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In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 26, Heft 1, S. 41-48
In: Journal of hospitality marketing & management, Band 30, Heft 6, S. 699-716
ISSN: 1936-8631
In: Journal of Hospitality Marketing & Management, Band 30:6, Heft 699-716
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In: Tourism Management, 87, 104398. DOI: 10.1016/j.tourman.2021.104398.
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In: European Journal of Marketing, 56(3), 738-767. DOI: 10.1108/EJM-04-2020-0308
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In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 31, Heft 1, S. 60-70
ISSN: 1839-3349
This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of "nudging" on consumer behavior. Study 1 demonstrates that a commonly used picture has a stronger impact on perceived threat than a less frequently exposed picture regardless of its accuracy. Study 2 shows that the perceived threat of COVID-19, in terms of severe health consequences, is lower when using an indirect (vs. direct) explanation of the virus, as well as when reducing the amount of information about the virus. Study 3 investigates the impact of salient negative information and childhood socioeconomic status (SES). Findings reveal that negative information about deaths associated with the virus increases the level of perceived threat and stockpiling intention, especially among people of low childhood SES.
In: Australasian Marketing Journal, 31(1), 60-70. DOI: 10.1177/18393349211028670.
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In: Journal of Travel Research, https://doi.org/10.1177/00472875211008252
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