Suchergebnisse

Political communication literature reveals an ongoing scholarly interest in issues surrounding the credibility of news media. Despite scientific evidence to the contrary, many consumers continue to believe U.S. news media have a political bias and, therefore, are not to be trusted. This study seeks to explain media trust using a new theoretical model. The findings, based on national survey data, suggest that political ideology and partisanship, trust in government and fellow citizens, and one's view of the economy influence the degree to which audience members trust the news media.

Numerous studies have been conducted on whether media consumption reduces political participation. To reflect the proliferation and influence of new and nontraditional sources of political information in recent years, the present research measures the effects of an extensive list of information sources that rarely are found in existing literature, including Larry King Live, Fox News, and The O'Reilly Factor. Findings reveal that media in general do not contribute to political disengagement as suggested by some research. A few news sources may in fact reduce political cynicism and promote political trust.

This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption and the emergent phenomenon of transnational marriages involving Vietnamese women and South Korean men. Cultivation effects were confirmed in an international setting. Results also have important real-world implications.

Prior research has examined various correlates of media trust including media consumers' political stands and media use, objectivity in news reports, and perceived biases stemming from journalists' political leanings. The goal of this study is to examine community contextual sources of media trust. Data from the Japanese General Social Surveys indicate that prefecture-level structural pluralism and political heterogeneity are negatively associated with measures of media trust, independent of personal characteristics of respondents. Implications are discussed in terms of the production of media messages.

The qualities of a good leader are frequently aligned with traditional gender norms: men are viewed as aggressive and competitive and are considered 'natural' leaders, while women are viewed as submissive and nurturing – qualities seen as antithetical to good leadership. The news media help shape public understanding of leadership through reporting, and to understand better the relationship between gender norms and leadership, this qualitative study examined journalists' perspectives on leadership in Vietnam, a country where women have played a role in building the country's financial stability but not necessarily benefitted from the country's economic progress. In-depth interviews were conducted with sixteen Vietnamese journalists (eight women and eight men) to explore their perspectives on women's roles as leaders in their home countries. Researchers learned that journalists have internalized traditional gender scripts. They acknowledge that women can be good leaders, but they question whether women should devote time and energy to work that takes them away from their families. Journalists say that, irrespective of whether women take on leadership roles, they must put family first; however, men are not held to the same standard. Research suggests that journalists see gender roles as fixed and men as the most suited for leadership roles.

This study combines two research methods to explore how female leaders are portrayed in the news in Vietnam, and Vietnamese journalists' perception of female and male leaders. Content analysis indicated that female leaders are under- and misrepresented. Female leader sources seldom appear in the news. When they do, they are more likely to be interviewed on traditionally feminine issues. Survey findings demonstrated that gender stereotypes are pervasive among journalists, influencing their perception of news sources. Journalists believe male sources possess stronger work-oriented and agentic traits while female sources are more socially oriented and communal. Results confirmed role congruity theory's applicability in studying media in a non-Western country.