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PurposeDespite the critical role of the industrial buying situation in shaping buyer behavior and seller response, little research has been conducted to augment extant knowledge on the subject. To fill this gap, this article focuses on influence strategies that industrial buyers exert on their suppliers in different buying situations.Design/methodology/approachThe study received information from 122 Greek producers of industrial goods through a mail survey based on a semi‐structured questionnaire. This incorporated 24 influence strategies equally divided into six groups (legalistic, coercive, reward, expert, referent, and informational), and respondents were asked to specify their degree of agreement or disagreement, whether these are used by their customers in three buying situations (straight re‐buy, modified re‐buy, and new task).FindingsThe study revealed that: industrial customers use a wide array of influence strategies, with those based on referent, expert, or legalistic sources being more widely employed; influence strategies vary in degree of application according to buying situation, and are least used by new‐task buyers; and straight re‐buyers tend to make greater use of expert, referent, and, to some extent, legalistic influence strategies, while modified re‐buyers employ more coercive and, to a lesser extent, information‐based influence strategies. Overall, influence strategies play an important role in industrial buying behavior, requiring sellers to treat customers differently in each buying situation.Originality/valueSeveral suggestions for future research are provided, such as replicating the study in different geographic contexts, monitoring changes of influence strategies as a buyer moves from one buying situation to another, and investigating the countervailing actions taken by suppliers.

With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers, focusing on the factors that shape consumer environmental attitudes and behaviour, as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism, long-term orientation, political involvement, deontology, and law obedience, but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand, an outward environmental attitude facilitates the adoption of a general environmental behaviour, which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets, as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens. ; Validerad; 2010; 20101208 (ysko)