Suchergebnisse

Hartmut Berghoff / Ingo Köhler: Verdienst und Vermächtnis: Familienunternehmen in Deutschland und den USA seit 1800. Frankfurt am Main / New York: Campus 2020. 978-3593512846

I. Introduction -- II. From ultramarine blue to the gray of destruction -- 1. The colorful world of paints for artists (1835-1929) -- 2. Paints for the "brown" ruling powers? -- 3. A "Jewish" company under national socialism -- III. From the post-war period to the age of globalization -- 1. The difficult exit from the "madhouse" (1945-1953/57) -- Upswing and becoming established (1953-1974) -- Under the "dual leadership" of father and son: cooperation and crisis (1974-1995/96) -- Breakups. In the age of globalization (1996/97-2019).

This history of Adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time. Founded in a small town in Bavaria, Germany, the Adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zin dine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the Adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'Adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand

Dieser Sammelband geht einer ganz besonderen Epoche des deutschen Bürgertums nach: der Zeit zwischen 1870 und 1930. Dabei werden einerseits die großen sozialen und ökonomischen Umwälzungen jener Zeit nachgezeichnet, die das bürgerliche Leben spürbar veränderten. Andererseits geht es um konkrete Strategien bürgerlicher Selbstdarstellung und um den Wandel von Kunst und Kultur, von Familienstrukturen und Reisepraxis, von Konsumverhalten oder Vereinsleben als Ausdruck bürgerlicher Lebensführung