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PurposeThis study explores how collaborative cost sharing between the buyer and the supplier in cold chain equipment and marketing and advertising affects the performance of a fresh agricultural produce supply chain (FAP-SC).Design/methodology/approachWe use a contingency approach to modeling different scenarios and analyzing how fairness perception, interplaying with corporative–retailer cost sharing., influences the performance of fresh agricultural produce cold chains.FindingsThe findings of the research highlight the crucial role of the retailer's fairness concern. When the retailer's fairness concern is absent, cost sharing (in cold chain equipment and marketing and advertising) is found to help boost demand and enhance the profits of members of the supply chain; bilateral cost sharing is found to have a more significant impact than unilateral cost sharing. When the retailer's fairness concern is taken into account, however, cost sharing is found to reduce demand at a lower level of fairness coefficient but increases demand at a higher level of fairness coefficient; bilateral cost sharing boosts both demand and profit of the supply chain when the retailer is in a "high concern, high anger" state.Originality/valueThe findings of the research highlight the important role of the buyer's farness perception when supply chain partners adopt collaborative cost sharing programs. This study contributes significantly to research and practice in supply chain collaboration and agricultural cold chain performance.

AbstractA consensus in the field of strategic management is that the external environment plays a role in shaping corporate strategy. However, as an important part of the enterprise's external environment, the relationship between economic policy uncertainty and enterprise strategic change has not received due attention. Based on real options theory, principal‐agent theory, and resource‐based view (RBV), this paper empirically analyzes the impact of economic policy uncertainty on enterprise strategic change by taking A‐share listed companies in the Shanghai and Shenzhen stock exchanges from 2002 to 2020 as research samples, as well as the moderating roles of precipitation organizational slack and ownership property. The authors found that economic policy uncertainty has a restraining effect on enterprise strategic change. When economic policy uncertainty is higher, enterprises will stop and wait, and be less inclined to initiate strategic change. Precipitation organizational slack negatively moderates the relationship between economic policy uncertainty and enterprise strategic change. When enterprises have more precipitation organizational slack, it will further enhance the inhibition of economic policy uncertainty on enterprise strategic change. Ownership property positively moderates the relationship between economic policy uncertainty and enterprise strategic change. When the enterprise is a state‐owned enterprise, it will further weaken the inhibition effect of economic policy uncertainty on enterprise strategic change.