Suchergebnisse

Intro -- Foreword -- Contents -- About the Author -- 1 Introduction -- 1.1 Research Background -- 1.1.1 Severity of Brand Crisis -- 1.1.2 Rapid Development of Microblog/Weibo -- 1.2 Research Purposes and Significance -- 1.2.1 Research Purposes -- 1.2.2 Research Significance -- 1.3 Research Questions and Structure -- 1.3.1 Research Questions -- 1.3.2 Research Contents -- 1.3.3 Structure -- 1.4 Research Methods and Technical Route -- 1.4.1 Research Methods -- 1.4.2 Technical Route -- 1.5 Research Innovation -- References -- 2 Literature Review and Theoretical Foundation -- 2.1 Research Status Quo -- 2.1.1 Brand Crisis Dissemination -- 2.1.2 Information Dissemination on Microblogging Platforms -- 2.1.3 Research on Information Behavior -- 2.1.4 Contextual Factors of Behavior -- 2.1.5 Research Review -- 2.2 Theoretical Foundation -- 2.2.1 Information Context Theory -- 2.2.2 Information Grounds Theory -- 2.2.3 Information Processing Theory -- 2.2.4 Field Theory of Psychology -- 2.2.5 Information Behavior Theory -- 2.3 Summary -- References -- 3 Fluctuation Features of Brand Crisis Information Sharing by Weibo Users -- 3.1 Data Collection and Descriptive Statistics -- 3.1.1 Data Acquisition and Data Preprocessing -- 3.1.2 Data Features and Descriptive Statistical Analysis -- 3.2 Fluctuation Features of Reposting Behavior -- 3.2.1 Fluctuation Features of the Whole Information Spreading Process -- 3.2.2 Weekly Fluctuation Features -- 3.2.3 Weekly Fluctuation Features -- 3.3 Fluctuation Features of Comment Behavior -- 3.3.1 Fluctuation Features of the Whole Communication Process -- 3.3.2 Weekly Fluctuation Features -- 3.3.3 One-Day Fluctuation Features -- 3.4 Summary -- References -- 4 Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Users -- 4.1 Selection and Construction of Contextual Factors.