This article focuses on the electoral strategies of state-wide parties (SWPs) with regard to centre-periphery issues in regional elections. It applies Meguid's Position-Salience-Ownership (PSO) theory to regional electoral competition in Spain and the United Kingdom. We anticipate that SWPs will seek to vary their strategies, especially in regional elections where they face fierce competition from regionalist parties. We also expect their strategies to be influenced by the SWPs' strategy in state-wide elections. The analysis reveals that the key assumptions of the PSO stack up quite well when applied to regional elections. It also reveals the influence of the multi-layered institutional context in which SWPs compete: at the regional level, said parties do not necessarily adopt the most logical strategy according to the PSO theory if this runs counter to the prevailing SWP strategy at the state-wide level. [Reprinted by permission of Sage Publications Ltd., copyright holder.]
This article focuses on the electoral strategies of state-wide parties (SWPs) with regard to centre–periphery issues in regional elections. It applies Meguid's Position–Salience–Ownership (PSO) theory to regional electoral competition in Spain and the United Kingdom. We anticipate that SWPs will seek to vary their strategies, especially in regional elections where they face fierce competition from regionalist parties. We also expect their strategies to be influenced by the SWPs' strategy in state-wide elections. The analysis reveals that the key assumptions of the PSO stack up quite well when applied to regional elections. It also reveals the influence of the multi-layered institutional context in which SWPs compete: at the regional level, said parties do not necessarily adopt the most logical strategy according to the PSO theory if this runs counter to the prevailing SWP strategy at the state-wide level.
Abstract. This article analyses the dynamics of electoral competition in a multilevel setting. It is based on a content analysis of the party manifestos of the Spanish PP and PSOE in eight regional elections held between 2001 and 2003. It provides an innovative coding scheme for analysing regional party manifestos and on that basis seeks to account for inter‐regional, intra‐party and inter‐party differences in regional campaigning. The authors have tried to explain the inter‐regional variation of the issue profiles of state‐wide parties in regional elections on the basis of a model with four independent variables: the asymmetric nature of the system, the electoral cycle, the regional party systems and the organisation of the state‐wide parties. Three of their hypotheses are rejected, but the stronger variations in the regional issue profiles of the PSOE corroborate the assumption that parties with a more decentralised party organisation support regionally more diverse campaigning. The article concludes by offering an alternative explanation for this finding and by suggesting avenues for further research.