Suchergebnisse

In the mid to late 1950s, Italians experienced an improvement in quality of life thanks to an economic boom. During these years, advertising presented not only consumer goods, but also the convictions of the producers, who were buying visibility in an attempt to generate adequate revenue for their economic efforts. The country, however, had to shoulder the considerable economic gap between the prosperous North and the relatively undeveloped Southern regions. A comparative analysis of all the advertisements published during the first semester of 1958 and 1959 in two regional newspapers, Il Resto del Carlino (Bologna) and La Gazzetta del Mezzogiorno (Bari), reveals, in terms of number, size and distribution, some of the economic dynamics affecting the two areas. Because it is impossible to reveal the underlying decision-making process of the companies placing the ads without an examination of economic reports and the minutes of board meetings of the companies, the research emphasis is instead on rates of investment in print advertising in the two newspapers. Future studies of sample periods before and after the Italian boom years might provide for a better diachronic analysis.

ItLa capacità di comunicare contenuti complessi non deve essere una preoccupazione limitata alla divulgazione scientifica: anche le applicazioni informatiche dedicate ai beni culturali devono assumere il momento comunicativo come fondante sia nella democratizzazione della conoscenza sia nella capacità di attrarre e coinvolgere un pubblico ampio e, possibilmente, internazionale. Cineca, nella sua ormai più che decennale esperienza, ha presto sposato questo indirizzo, che si articola ora su due diverse prospettive: la creazione di eventi emozionali e coinvolgenti e la realizzazione di applicazioni che mirino più alla partecipazione attiva degli utenti nello sviluppo del prodotto finale.EnThe ability to communicate complex contents should not be a concern limited to science: even computer applications dedicated to cultural heritage should consider communication as the foundation of both the democratisation of knowledge and the opportunity to attract and engage a wide and, possibly, international audience. Cineca, in his more than ten year experience, has soon acknowledged this approach, which has now led towards two different perspectives: the creation of emotional and engaging events, and the creation of applications aiming at a more active participation of users in the development of the final product.