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In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 64, Heft 5, S. 661-671
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 63, Heft 4, S. 587-594
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 62, Heft 4, S. 547-553
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 55, Heft 2, S. 271-272
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 54, Heft 2, S. 265-281
ISSN: 1550-6878
In: Journalism & mass communication quarterly: JMCQ, Band 86, Heft 4, S. 884-899
ISSN: 2161-430X
Even though online radio services have been available since the mid-1990s, academic research on online radio diffusion remains scarce. The present study explores how online radio's value-added affordances may help shape the cognitive and affective responses to influence the adoption process among terrestrial radio listeners. Results show that online radio's fluid technology attributes, positive adoption beliefs and attitudes, and functionally similar technology clusters are significant predictors of online radio adoption. A lack of familiarity with online radio and low affinity with radio listening might have contributed to the lack of interest in online radio adoption.
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 50, Heft 1, S. 140-159
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 48, Heft 3, S. 157-178
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 42, Heft 1, S. 95-112
ISSN: 1550-6878
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 40, Heft 4, S. 574-581
ISSN: 1550-6878
In: Journalism & mass communication quarterly: J&MCQ ; devoted to research in journalism and mass communication, Band 73, Heft 4, S. 1008-1009
ISSN: 1077-6990
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 39, Heft 4, S. 482-495
ISSN: 1550-6878
In: Journalism quarterly, Band 70, Heft 4, S. 833-842
This study of video viewing explores the emergence of home entertainment culture, focusing on the attitudes of the audience toward the medium and how well the medium meets audience expectations. These attitudes are found to be significant in predicting types of video cassette recording use.
In: Journalism quarterly, Band 69, Heft 2, S. 373-382
Audiences make television news choices based on several factors, such as liking the newscaster, the content and scope of news programs, or from the carry-over effect of the preceding or following programs. Here, evaluation of the anchor person appeared to be most important in picking a weather program, less important for selected news and sports programs. Viewers reported that quality and scope of local news also drew them to particular programs. Findings are based on a telephone survey.
In: Journal of broadcasting & electronic media: an official publication of the Broadcast Education Association, Band 36, Heft 3, S. 345-351
ISSN: 1550-6878