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The research question of the present paper is the following: to what degree (if any) is gender relevant as an explanatory factor in, firstly, the process of assimilation and later, the process of (re)vitalisation of indigenous and minority languages in northern Fenno-Scandia (the North Calotte)? The assimilation of the ethnic groups in question was a process initiated and lead by the authorities in the three different countries. Finland, Sweden and Norway. Nevertheless, members of the indigenous and minority groups also took part in practicing, though, not necessarily promoting, the official assimilation politics, for different reasons. (Re)vitalisation, on the other hand, was initially – and still is – mostly a process stemming from the minority groups themselves, though the authorities to a certain extent have embraced it. The paper thus addresses the question of whether gender played a role in the two different processes, assimilation and (re)vitalisation, and if that was the case, how and why.