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The twelfth edition of this classic text has built upon the success of previous editions and has been thoroughly updated and revised to give students a deeper understanding and appreciation of the core principles of Economics. Suitable for beginners, Economics is accessible but has a rigour that will stretch readers to achieve their full potential. In-depth explanations of key theoretical concepts are balanced with a wide range of real-world examples to help students understand and apply their knowledge. Online Resource Centre For students: - Self-test questions - Economics in the news - Interactive chapters - Web links - Flashcard glossary - Authors` blog For lecturers: - Animated PowerPoint slides - Instructor`s manual - Test bank - Figures from the text

"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher