Peirce's Semiotics in a Commercial Context: Signboards as cultural signs
In: Chinese Semiotic Studies, Band 13, Heft 3, S. 229-244
ISSN: 2198-9613
AbstractThis article investigates the practical application of Peirce's pragmaticism in the social sciences through the analysis of commercial signboards as signs. We find that Peirce's semiotic theory is of great instructive significance to a specific case, but has its limitations, especially in the study of human semiotics or human philology. Peirce's theory can be conceived in two ways: using commercial signboards as cases to explain Peirce's semiotic classification system; and using Peirce's semiotic theory as a tool to analyze and study the features of an object in special status. We focus on the practical application of this theory.