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This article reviews books which test the personalization of politics, looking at different dimensions of the growing importance of leaders over time, namely for political parties, in electoral behaviour and in the media. Only recently have wide-ranging comparative longitudinal studies on leaders been carried out. The personalization thesis is not equally demonstrated across all dimensions. Indeed, we find something of a puzzle: There is no strong trend towards personalization of party organizations, whereas in electoral behaviour the evidence points to the increasing use by voters of leaders as heuristics. This attests to the decline of the importance of parties. The personalization of media may be the mechanism which explains the change in voting behaviour, and the third and final section of the review looks into that arena. We conclude with some suggestions on further research on the personalization of politics.

This article reviews books which test the personalization of politics, looking at different dimensions of the growing importance of leaders over time, namely for political parties, in electoral behaviour and in the media. Only recently have wide-ranging comparative longitudinal studies on leaders been carried out. The personalization thesis is not equally demonstrated across all dimensions. Indeed, we find something of a puzzle: There is no strong trend towards personalization of party organizations, whereas in electoral behaviour the evidence points to the increasing use by voters of leaders as heuristics. This attests to the decline of the importance of parties. The personalization of media may be the mechanism which explains the change in voting behaviour, and the third and final section of the review looks into that arena. We conclude with some suggestions on further research on the personalization of politics. ; info:eu-repo/semantics/publishedVersion

In this article, I analyse whether the electorate of different party types attributes different degrees of importance to leaders, as suggested by a recent party typology. Based on expert advice, 15 parties in six democracies were assigned to the following party types: class-mass, denominational and catch-all. Individual level data are used to determine the relative importance of leader effects for voters of different types of party vis-a-vis other explanatory factors. The article shows that there are indeed statistically significant differences in the importance of leader effects concerning mass-based parties (class-mass and denominational) and catch-all parties. Electors of mass-based parties are less sensitive to leaders than electors of catch-all parties at the ballot box. This is in accordance with previous studies in the party literature regarding the emphasis placed by different parties on the leader during election campaigns, and is an introduction to the nature of the party as a contextual factor of voting behaviour. [Reprinted by permission of Sage Publications Ltd., copyright 2008.]

This paper analyses the importance of affect towards party leaders in voting behaviour in Portuguese democracy, using the first post-election study conducted in Portugal. It starts by presenting the context of the 2002 legislative elections. The importance of leader effects is measured in the 2002 elections & compared with a survey fielded in 1993. Affect towards party leader is a very important explanatory factor of the vote in Portugal, especially considering the context of the 2002 election. Moreover, the paper shows that there are important differences among different types of parties, & also across the ideological divide. Tables, Appendixes, References. [Copyright 2005 Elsevier Ltd.]