Suchergebnisse

Chapter 1: Introduction -- Chapter 2: "Shared Symbols of a Community": Roger Silverstone and Media Commonplaces -- Chapter 3: "Metaphor Work": Richard Sennett and the Urban Rhetoric of Public Speaking -- Chapter 4: Mainstream Soliloquies: Erving Goffman and the Sociology of Self-Talk -- Chapter 5: Mythic Operators: Jean Baudrillard and the Rhetoric of Designation -- Chapter 6: Imaginary Myths: Roland Barthes and the Rhetorical Induction -- Chapter 7: Faded Metaphors: Walter Lippmann and the Rhetoric of News -- Chapter 8: The Values of the Gutenberg Era: Myth and Media Rhetoric -- Chapter 9: Digital Cosmopolitism: Ulrich Beck and Communication as "Public Bad" -- Chapter 10: The Lure of Rhetoric: Jürgen Habermas and the Faltering European Project -- Chapter 11: Richard Sennett and "the New Rhetoric of the People": A Manzonian Path -- Chapter 12: Presence is Absence. Communication and Rhetoric in Paolo Sorrentino's The Young Pope -- Chapter 13: "Society is Predictable". Risk and Persuasion in Paolo Sorrentino's The New Pope.

Symbolism as a parataxis, as a «jazz of the intellect»: this is the starting point of this research, inspired by a socio-literary interpretation of McLuhan's mediology and carried out from a diachronic and exegetic perspective. This work aims to investigate the role of symbolism in McLuhan's sociological research