Suchergebnisse

AbstractThe phenomenon of consumers developing relationships with brands is well documented. However, few researchers have addressed the brand relationship breakup process. Since consumers choose to break up with brands for several reasons, the purpose of this study is to better understand brand relationship breakups and reconciliation through the development and validation of a measure of the valence of the brand relationship breakup (i.e., how positively, negatively, or neutrally the consumer perceives the brand relationship breakup). The findings indicate that a more positive brand relationship breakup makes consumers more prone to reconcile with the brand and less likely to spread negative word of mouth. In addition, consumer desire for vengeance mediates this relationship. Finally, this paper explores how the valence of a brand relationship breakup influences the type of recovery strategies a company should use to reestablish the brand relationship with the consumer.

Sur l'agglomération de Lyon, quinze secteurs font actuellement l'objet d'un développement social de quartier. En réalité, derrière une même procédure se cachent des quartiers très différents aussi bien par leur parc de logements que par leur structure démographique et la position de leurs habitants face au marché de remploi

Pour les populations les plus démunies, l'accès au logement s'avère particulièrement difficile. Une enquête pilote menée dans l'agglomération lyonnaise auprès d'allocataires de la caisse d'Allocations familiales disposant de revenus équivalents au niveau du RMI a permis de mieux cerner ces difficultés. L'enquête met en lumière des trajectoires personnelles très diverses, qui ont cependant en commun une précarité qui peut atteindre non seulement le domaine financier, mais aussi les domaines familiaux et professionnels. L'accès au logement est largement entravé par le manque de ressources : quatre allocataires sur dix n'ont pas de logement autonome. Le parc privé continue à jouer un rôle important dans l'accueil des populations à très bas revenu, mais dans des conditions de confort et de prix souvent rédhibitoires. Les filières d'accès au logement social sont complexes, et ne suffisent pas dans leur état actuel à assurer un accès au logement satisfaisant à ce type de populations.

Au début de Vannée 1991, les dix-neuf grandes villes situées au coeur de l'agglomération lyonnaise rassemblent 137 000 allocataires sur les 188 000 que compte la caisse d'Allocations familiales de l'agglomération lyonnaise (CAFAL). L'observation des allocataires met en évidence la distribution spatiale des catégories défavorisées.

Les prestations versées par la caisse d'Allocations familiales (Caf) atteignent de manière très différente les quartiers des dix-neuf grandes villes de l'agglomération lyonnaise. Certains bénéficient davantage de l'ensemble des prestations. D'autres sont très concernés par une prestation bien particulière. D'autres encore sont peu touchés par la Caf.

Digital Twins (DTs) are one of the most promising enabling technologies for the deployment of the factory of the future and the Industry 4.0 framework. DTs could be labelled as an inherently Safe-by-Design (SbD) strategy and can be applied at different stages in the life cycle of a process. The EU-funded project ASINA has the ambition to promote coherent, applicable and scientifically sound SbD nano-practices. In particular, in the field of nanomanufacturing, ASINA intends to deliver innovative SbD solutions applied to process (P-SbD). In this context, ASINA will investigate the use of DTs as a disruptive digital technology for the prevention, prediction and control of nano-forms airborne emission and worker exposure. This paper introduces the concept of DT in the field of nano-processes SbD and outlines the preliminary architecture of ASINA-DT, that will be developed and implemented by ASINA in one industrial scenario. ; The project ASINA received funding from the European Union's Horizon 2020 research and innovation programme, under grant agreement Nº 862444. This paper reflects only the authors' views, and the Commission is not responsible for any use that may be made of the information contained therein.

Preventing sudden cardiac death (SCD) in athletes is a primary duty of sports cardiologists. Current recommendations for detecting high-risk cardiovascular conditions (hr-CVCs) are history and physical examination (H&P)-based. We discuss the effectiveness of H&P-based screening versus more-modern and accurate methods. In this position paper, we review current authoritative statements and suggest a novel alternative: screening MRI (s-MRI), supported by evidence from a preliminary population-based study (completed in 2018), and a prospective, controlled study in military recruits (in development). We present: 1. Literature-Based Comparisons (for diagnosing hr-CVCs): Two recent studies using traditional methods to identify hr-CVCs in >3,000 young athletes are compared with our s-MRI-based study of 5,169 adolescents. 2. Critical Review of Previous Results: The reported incidence of SCD in athletes is presently based on retrospective, observational, and incomplete studies. H&P's screening value seems minimal for structural heart disease, versus echocardiography (which improves diagnosis for high-risk cardiomyopathies) and s-MRI (which also identifies high-risk coronary artery anomalies). Electrocardiography is valuable in screening for potentially high-risk electrophysiological anomalies. 3. Proposed Project : We propose a prospective, controlled study (2 comparable large cohorts: one historical, one prospective) to compare: (1) diagnostic accuracy and resulting mortality-prevention performance of traditional screening methods versus questionnaire/electrocardiography/s-MRI, during 2-month periods of intense, structured exercise (in military recruits, in advanced state of preparation); (2) global costs and cost/efficiency between these two methods. This study should contribute significantly toward a comprehensive understanding of the incidence and causes of exercise-related mortality (including establishing a definition of hr-CVCs) while aiming to reduce mortality.