Suchergebnisse

The present study attempts to avoid the subjectivity problems of most news bias content analyses by using objective criteria to select network news stories to be analyzed (reports of changes of +/− 2% in Dow Jones scores) and computerized coding. The time periods covered were the first six years of both the Bill Clinton (N = 127 stories) and George W. Bush (N = 226 stories) administrations. Results generally supported the partisan (i.e., pro-Democrat) bias hypothesis, as well as a bad news bias.

Communicator-recipient similarity is conceptualized as having 3 dimensions: demographic similarity, att'al similarity, & situational similarity. The first 2 of these dimensions were tested in 2 factorial-design, cross-cultural persuasion exp's involving Amer & Filipino speakers & a total of 128 Filipino S's. The general hyp investigated was: The greater the communicator-recipient similarity, the greater the att change & the more favorably perceived/evaluated the communicator & the communication. Att'al similarity proved to be a more potent variable than demographic similarity. All cells showed signif before/after att change, but, contrary to what was hyp'ed, both exp's indicated that the least similar communicators were the most favorably perceived/evaluated by the recipients. These results are interpreted as instances of the disconfirmation of negative expectancies. AA.