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Modeling Competition and Its Impact on Paid-Search Advertising
In: Yang, Sha; Shijie, Lu; and Xianghua, Lu (2013), "Modeling Competition and Its Impact in Paid-Search Advertising," Marketing Science, Forthcoming.
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In: Yang, Sha; Shijie, Lu; and Xianghua, Lu (2013), "Modeling Competition and Its Impact in Paid-Search Advertising," Marketing Science, Forthcoming.
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In: Li J, Luo X, Lu, X, Moriguchi T (2020), "The Double-Edged Effects of E-Commerce Cart Retargeting: Does Too Early Retargeting Backfire?" Journal of Marketing, Forthcoming
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In: Production and Operations Management, 2020
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In: Production and Operations Management
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In: Decision Support Systems, 2020
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In: IEEE transactions on engineering management: EM ; a publication of the IEEE Engineering Management Society, Band 61, Heft 4, S. 623-632