Suchergebnisse

The subject of the following paper is an analysis of the role social stereotypes have in election campaigns. The first part concerns the definition of the stereotype and its subject-object relation in political reality. Consequently, when considering the marketing and propaganda actions, four pragmatic functions of political campaigns are evoked: location, values and the demands of the autogroup, social engineering and election program, which are related to the four basic functions of stereotypes: cognitive, integrative, defending and adaptive. Every single function is assigned to the stereotypes, which are dominant in Polish politics.