Suchergebnisse

An experiment on the effectiveness of two types of communication in preparing individuals to resist the influence of subsequent propaganda. 4 groups (several classrooms each) were used so that 2 groups received one-sided (I), and 2 received two-sided (II) communications. A week after both groups were given questionnaire, with group II receiving an intervening broadcast of a 'counterpropaganda' type. The findings were that, under conditions where the audience is subsequently exposed to counterpropaganda arguing for the opposing position, a persuasive communication advocating a definite position is more effective in the long run if it presents and discusses opposing arguments than if it presents only the arguments that support the communicator's conclusions. L. P. Chall.