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An Introduction to Cantonese Opera -- Development of Cantonese Opera in Greater Bay Area -- Cantonese Opera as Cultural Product -- Cantonese Opera and Cultural Heritage Tourism in Greater Bay Area -- Modernisation and Integration of Cantonese Opera -- Residents' Attitudes Towards Cultural Heritage Products: A Case Study of Cantonese Opera in Macau.

With the approach of the Beijing Winter Olympics in 2022, the ski tourism market in mainland China is gradually heating up. As an important node city of the Silk Road Economic Belt, Urumqi is vigorously developing winter tourism to enhance its image as an urban tourism spot. In this study, visitors to the Urumqi Silk Road International Ski Resort during the winter were taken as the research object, and a quantitative study was carried out using a questionnaire survey. 278 questionnaires were recovered. A model of tourism motivation, satisfaction and revisit intention based on the push-pull factor was constructed, and the relationship among the three was verified by structural equation modelling. The research results can provide a theoretical basis and can reference suggestions for the development of ski tourism in destination cities and the strategic marketing of ski resorts.

"City Integration and Tourism Development in the Greater Bay Area, China explores the tourism development related issues of city integration in the Greater Bay Area. This book starts with a general introduction to the background of the Greater Bay Area in China. Chapter 2 is a historical review, focusing on tourism development in GBA. Chapter 3 introduces the concept of city integration and the profile of GBA. Chapter 4 discusses the effect of city integration on tourism development. Chapter 5 describes the trends of city integration and tourism. Lastly, Chapter 6 is a case study with recommendations for city destination management. This book is a valuable resource for social science researchers and those in related fields, such as city planners and tourism officers. This book is recommend reading for advanced undergraduate or postgraduate students of urban tourism, tourism economics, and tourism management"--

Preface -- Acknowledgements -- Tourism development in Macau -- Gaming industry development in Macau -- Corporate social responsibility practice in Macau -- Corporate social responsibility (CSR) -- Responsible gambling (RG) -- Measurement issues of CSR -- Case study -- Appendices -- References -- About the author -- Index

The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Festival was conducted to examine the relationship between fears of COVID-19, perceived risks, perceptual evaluations, festival attitudes, behavioral intentions, and crowding during this difficult time. Results clarified how fear affects behavioral intentions in festival research, and the mediation role of perceived risk and the moderation role of crowding was confirmed. A timely set of recommendations was provided to festival operators and local governments.

Intro -- Contents -- Preface -- Acknowledgements -- Part I. Introduction -- Current Issues in China Domestic Tourism -- Abstract -- 1.1. Background of the Development of China's Domestic Tourism -- 1.1.1. Domestic Tourism Overview -- 1.1.2. Domestic Tourism Industry -- 1.2. Domestic Tourism Market -- 1.3. Domestic Tourism Expenditure -- 1.3.1. Domestic Tourism Expenditure Overview -- 1.3.2. Domestic Tourism Consumption Structure -- 1.3.3. Domestic Tourism Consumption Trend -- 1.4. Domestic Tourism Market Share -- 1.4.1. Tourists Numbers -- 1.4.2. Destination Income -- 1.5. Domestic Tourism Development Challenge Issues -- References -- The Development and Trends of China Outbound Tourism -- Abstract -- 2.1. Introduction -- 2.2. A Brief History of Out Bound Tourism in China -- 2.3. The Spatial Development of China Outbound Tourism -- 2.3.1. Hong Kong and Macau Tourism -- 2.3.2. Border Tourism -- 2.3.3. Abroad Tourism -- 2.4. Outbound Travel Related Polices -- 2.4.1. The Approved Destination Status Destinations -- 2.5. Chinese Outbound Tourists' Consumption -- 2.5.1. Chinese Outbound Tourists' Consumption Expenditures -- 2.5.2. Chinese Outbound Tourists' Consumption Decision -- 2.5.2.1. Destination Choice -- 2.5.2.2. Ways Of Outbound Travel and Purchase Channels -- 2.5.2.3. Transportation Decisions -- 2.5.2.4. Accommodation Decisions -- 2.5.2.5. Shopping Decisions -- References -- China Tourism Policy Development Issues -- Abstract -- 3.1. Tourism Policy -- 3.2. Chinese Outbound Tourism Policy -- 3.3. The Changes of China Tourism Policy -- 3.4. The Stage of Development of China Tourism Policy -- 3.4.1. The Stage of Starting Development of China Tourism Industry (1978-1991) -- 3.4.2. Stage of Growth Development of China Tourism Industry (1992-1997) -- 3.4.3. Stage of Expanding Development of China Tourism Industry (1998-2008)