Suchergebnisse

We used the General Self-Efficacy Scale, the Life Orientation Test Revised, and the Revised Oxford Happiness Scale to investigate the correlations among dispositional optimism, self-efficacy, and subjective well-being in 2,578 college students. The results showed that self-efficacy,
dispositional optimism, and well-being were significantly positively correlated with one another. In addition, the influence of dispositional optimism on subjective well-being was partially mediated by self-efficacy, with the mediating effect accounting for 31.6% of the total effect.

Langston Hughes is an important poet over the Harlem Renaissance who has contributed to the enhancement of the thematic profundity of his poetry in the association of African-American culture rooted in its literature, music, theater, art, and politics with his poetic production. Inspired by the original newness of his great poems, many foreign and Chinese scholars and critics have not only discussed much about his indispensable role in promoting dark brothers' folk culture on the basis of their valuable explorations among his works but also made a mention of dark brothers' lower social position as well as their unfair treatment in American society that has been dominated by their counterparts' culture through the careful combination of his poems with the unbearable experience they have been suffering from. What they haven't focused on in their respective studies of dark brothers' discriminated culture is a sound and detailed discussion about the dark brothers' empirical bitterness in the whole textual spaces of one of their academic essays or monographs in correspondence to one of his poems. To reduce the academic limitations in this respect, this essay will take one of his poems, I, Too, Sing America, as an analytical example to give a culturalist interpretation of the dark brothers' sound bitterness.

AbstractLiterally translated as 'wind and water', Fengshui has been used as a special and important tool to harmonize people with their built environment and with the surrounding natural world. By examining some aspects of Fengshui as it was employed in traditional villages in southeast China, this paper aims to explore how Fengshui influences the interactions of Chinese people with their natural world. It focuses on two aspects of the employment of Fengshui in the outer spaces of villages in Southeast China: site selection and the entrance organisation. The methodology employed in the research involved both field investigation and archival study with a special emphasis on the historical records of family trees in the villages of Southeast China. Some modern psychological and architectural principles are borrowed as a frame of reference for analysing the Fengshui models. This analysis concludes that Fengshui satisfies not only physical needs, but also environmental, psychological and aesthetic ones. It demonstrates one of the most distinctive and sensitive treatments to aspects of the natural environment and landscape. It has been able, therefore, to improve the quality of the environment.

Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the "ZhejiangMade" Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida's Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building

AbstractThe nature of mini-documentary is to be true to the story. But being true is not necessarily the replicate of the original, instead, the director can restructure the story based on the original and make it more artistic and enjoyable for the audience. It would be ideal if viewers from different walks of life can take pleasure in interpreting the film in their own ways. A recap of the documentaries about China both from home and abroad reveals either the bias or superficialness to a large extent. The long-term and systematic representation of the people and stories about China is what we need to shed the bias and the misrepresentations. This paper takes the Looking China Youth Film Project as the case to analyze a cross-cultural communication model that enables the international young filmmakers to experience and know about China.

The "trust" attribute of health food has intensified the serious information asymmetry problem in the health food market. Moreover, it has strengthened the formation and influence of potential or hidden safety risks of health food, bringing huge impacts on social harmony and stability. Therefore, this study builds a model of health food enterprise production and operation and government regulatory information disclosure from the perspective of consumer participation. The study fully considers the government's policy burdens and the degree of consumer response to food safety regulatory information. Moreover, it aims to explore the evolution mechanism of food enterprise production and operation strategies and government regulatory information disclosure strategies and analyze the evolution process of the government behavior in health food safety regulatory information disclosure. The theoretical derivation and simulation analysis found that the more sensitive consumers are to health food safety regulatory information, the more significant the profitability improvement of enterprises producing quality health food, thus urging the government to make an objective and comprehensive disclosure of health food safety regulatory information.

The "trust" attribute of health food has intensified the serious information asymmetry problem in the health food market. Moreover, it has strengthened the formation and influence of potential or hidden safety risks of health food, bringing huge impacts on social harmony and stability. Therefore, this study builds a model of health food enterprise production and operation and government regulatory information disclosure from the perspective of consumer participation. The study fully considers the government's policy burdens and the degree of consumer response to food safety regulatory information. Moreover, it aims to explore the evolution mechanism of food enterprise production and operation strategies and government regulatory information disclosure strategies and analyze the evolution process of the government behavior in health food safety regulatory information disclosure. The theoretical derivation and simulation analysis found that the more sensitive consumers are to health food safety regulatory information, the more significant the profitability improvement of enterprises producing quality health food, thus urging the government to make an objective and comprehensive disclosure of health food safety regulatory information.

AbstractWe consider the problem of nonparametric multi‐product dynamic pricing with unknown demand and show that the problem may be formulated as an online model‐free stochastic program, which can be solved by the classical Kiefer‐Wolfowitz stochastic approximation (KWSA) algorithm. We prove that the expected cumulative regret of the KWSA algorithm is bounded above by where κ1, κ2 are positive constants and T is the number of periods for any T = 1, 2, …. Therefore, the regret of the KWSA algorithm grows in the order of , which achieves the lower bounds known for parametric dynamic pricing problems and shows that the nonparametric problems are not necessarily more difficult to solve than the parametric ones. Numerical experiments further demonstrate the effectiveness and efficiency of our proposed KW pricing policy by comparing with some pricing policies in the literature.

Purpose
Managing attractiveness is a constant challenge to mobilize relationship-specific investments, especially in a business environment increasingly enhanced by social media (SM) activities. There is limited knowledge on how SM activities contribute to supplier attractiveness, so decisions about strategizing with SM and consequent resource allocations become highly uncertain. The purpose of this paper is to examine how suppliers' SM activities influence supplier attractiveness.


Design/methodology/approach
Altogether, 57 senior managers were interviewed: 32 semi-structured in-depth interviews were conducted with senior managers in strategic decision-making roles regarding SM on the supplier side, along with 20 senior managers responsible for purchasing or looking after supplier development; one-to-one interviews were complemented by a focus group with 5 senior managers on the buyer side.


Findings
The study reveals an inverse U-shaped relationship between the intensity of the supplier's SM activity and its attractiveness and offers a set of propositions about the influence of SM on supplier attractiveness, with special regard to the perceived risks of increased transparency and becoming "too social" on SM.


Practical implications
The study highlights SM management results for supplier attractiveness and their impact areas on business growth and supply chain development.


Originality/value
This paper provides in-depth insights into the role of SM in managing supplier attractiveness. Various effects of SM activities are identified that aim to contribute to the body of literature on supplier attractiveness as well as SM management in buyer–supplier relationships.