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"Updated to reflect the latest technological innovations and challenges, the fourth edition of 'Social Media' gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms from Twitter to TikTok and succeed in the changing field of public relations"--

"This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives"--

Gen Z: The Superhero Generation is a must-read for parents, educators, and employers as they help prepare the next generation for the future. Learn the characteristics of this generation in order to understand how to reach them in positive, productive ways. Join us on our superhero journey to see how they are capable of changing the world.

About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index

Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- The Editor Team -- About the Contributors -- Democracy in the Disinformation Age: Influence and Activism in American Politics -- PART 1 Awakening of Activism -- 1 Social Media for Social Good through a Public Policy Lens: What Role Does Social Media Play in the Creation and Sustainability of Social Movements? -- 2 "Woke" Culture: The Societal and Political Implications of Black Lives Matter Digital Activism -- 3 Outreach and Empowerment: Civic Engagement, Advocacy, and Amplification of the Women's Movement -- PART 2 Disruptions in the Digital Age -- 4 Fake News, Reality Apathy, and the Erosion of Trust and Authenticity in American Politics -- 5 The Volume Inside of this Bus Is Astronomical: Political Communication and Legitimacy on TikTok -- 6 The Legal Landscape: The First Amendment, Section 230, and Online Liability -- PART 3 Misinformation and Disinformation: Spread and Influence -- 7 Infowars and the Crisis of Political Misinformation on Social Media -- 8 Combating Misinformation in Risk: Emotional Appeal in False Beliefs -- 9 From Russia with Love: A Social Psychological Analysis of Information Warfare in the Social Media Age -- 10 Fighting Disinformation in Social Media: An Online Persuasion Perspective -- Glossary -- Index.

"In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media's impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tactics, news transparency and authentication, consumers' digital habits and ultimately the societal impacts that continue to be created by combining social media and politics. Through this book readers will better understand and approach with questions such as: How exactly and why did social media become a powerful factor in politics? What responsibilities do social networks have in the proliferation of factually wrong and hate-filled messages? Or should individuals be held accountable? What are the state-of-the-art of computational techniques for measuring and determining social media's impact on society? What role does online activism play in today's political arena? What does the potent combination of social media and politics truly mean for the future of democracy? The insights and debates found herein provide a stronger understanding of the core issues and steer us toward improved curriculum and research aimed at a better democracy. Democracy in the Disinformation Age: Influence and Activism in American Politics will appeal to both undergraduate and postgraduate students, as well as academics with an interest in areas including political science, media studies, mass communication, PR, and journalism"--

Part One. Emerging Media Trends in Theory and Research Chapter 1. Introduction: Connecting CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell Chapter 2. Social Media Theories; Carolyn A. Lin and David J. Atkin Chapter 3. Electronic Word-of-Mouth (eWOM) and Social Media; Nicky Chang Bi and Ruonan Zhang Chapter 4. Unobtrusive Observational Approaches to Studying the Texting Life of Couples: A Case Study of Interpersonal Conflict; Miriam Brinberg, Rachel Reymann Vanderbilt, and Denise Haunani Solomon Chapter 5. How Social Media Serve As a Super Spreader of Misinformation, Disinformation and Conspiracy Theories Regarding Health Crises; Thomas J. Johnson, Ryan Wallace, and Taeyoung Lee Chapter 6. Global Culture, Power and Health Communication: India Fights Corona On the Battlefield of Social Media Platforms; Deepti Ganapathy Chapter 7. The COVID 19 Infodemic: Algorithmic Gatekeeping, Confirmation Bias, and Social Identity; T. Phillip Madison, Kyun David Kim, and William R. Davie Chapter 8. Mourning Using Social Media: The New Frontier for Death Communication; Jensen Moore Chapter 9. Saving Face: Theorizing Arab Women's Emerging Self-(re)presentations on Instagram; Zoe Hurley Chapter 10. Finding Love Online: An Overview and Future Directions for Research on Online Dating; Brianna L. Lane and David J. Roaché Chapter 11. A Textual Analysis of Online Asexual Representation and Visibility on Reddit; Kyle Webster Chapter 12. Gamification, Tinder-effect and Tinder-fatigue: Dating as a CMC Experience; Olga Solovyeva and Alexander V. Laskin Chapter 13. #MoreLatinosInNews: A Call for Representation; Teresa Puente Chapter 14. News Agenda Setting in Social Media Era: Twitter as Alternative News Source for Citizen Journalism; Yousef Aldaihani and Jae-Hwa Shin Chapter 15. QAnon: The Networks of Misinformation and Conspiracy Theories on Social Media; Shugofa Dastgeer and Rashmi Thapaliya Chapter 16. Emerging Trends in Computer-Mediated Communication and Social Media in Sport: Theory & Practice; Frauke Hachtmann Part Two. Social Media and CMC Applied Trends Chapter 17. An examination of influencer-brand relationship: Implications and future directions for influencer marketing; Brandi Watkins Chapter 18. Nano- & Micro-Influencers; Arthur D. Soto-Vásquez and Nadia Jimenez Chapter 19. Influencer Marketing and Consumer Well-Being: From Source Characteristics to Social Media Anxiety and Addiction; Juan Mundel, Jing Yang, and Anan Wan Chapter 20. True Biz Deaf: An exploration of how deaf creators use TikTok; Edward H. Bart IV, Arlinda Boland, Summer Shelton, and Teri Del Rosso Chapter 21. Cancel Culture: A career vulture amongst influencers on social media; Tatiana Schwirblat, Karen Freberg, and Laura Freberg Chapter 22. The Transition of 24/7 Trolls, Bullies, and Intimidation Through Social Media; Sabrina Page Chapter 23. Integrating the Barcelona Principles 3.0 Into Online Gaming Brand Ambassadorships; Kristie Byrum Chapter 24. The Evolution of Social Media Management as Professional Practice; Karen Sutherland Chapter 25. Social Media Practices of Independent Sports Podcasters; Matthew P. Taylor Chapter 26. Healthcare and Aging Adults: Building Beneficial Relationships through Social Media; Elise Assaf Chapter 27: Schools' use of social media for multicultural community engagement: A case study of Facebook use by government schools in Australia; Lauren Gorfinkel and Tanya Muscat Part Three. New Communication Technologies, Directions in Theory and Practice Chapter 28. When AI Meets IoT: AioT; Adrienne A. Wallace Chapter 29. Excellence In Digital Storytelling: Exploring How Best Practices Are Embraced By Professional Communicators; Ashika Theyyil Chapter 30. Digital Misinformation & Disinformation: The Global War of Words; Jeongwon Yang and Regina Luttrell Chapter 31. Algorithms, Analytics, and Metrics: Is Audience Interaction Reshaping Algorithmic Gatekeeping in the Marketplace of Attention?; Heidi A. Makady, William R. Davie, and Kenneth A. Fischer Chapter 32. Agency in Computer-Mediated Communication: Bots and U.S. Political Elections; Cameron W. Piercy, Ryan S. Bisel, and Jeffrey W. Treem Chapter 33. A Computational Text Analysis Study on Marijuana Edible Product Use on Twitter; Hyejin Kim, Tao (Tony) Deng, Juan Mundel, and Jennifer Honeycutt Chapter 34. Call and Response: A System for Converting Interactive Data into Money and Sound; Carolyn Malachi Chapter 35. Design Thinking As A Course Design Methodology for Teaching Social Media & Digital Analytics: A Qualitative Exploratory Case Study; Jana Duckett and Janice Smith Chapter 36. Artificial Intelligence in Public Relations: Role and Implication; Alexander Buhmann and Candace White Chapter 37. Is It Broken or Just Bruised? Evaluating AI and Its Ethical Implications Within the PR and Healthcare Industries; Jamie Ward and Alisa Agozzino Chapter 38. Artificial Intelligence and Changing Ethical Landscapes in Social Media and Computer-Mediated Communication: Considering the Role of Communication Professionals; Lukasz Swiatek, Chris Galloway, Marina Vujnovic, and Dean Kruckeberg Chapter 39. Artificial Intelligence: The Dark Side, Ethics, and Implications; Christopher McCollough, Adrienne A. Wallace, and Regina Luttrell Chapter 40. Future Trends of CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell.

Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.