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In this article, we conducted a critical discourse analysis of three Canadian corporations that used sport-for-youth-development (SYD) to fulfill part of their corporate social responsibility (CSR). Although the use of SYD has become an increasingly larger component of corporations' CSR, there is a dearth of scholarship examining advertising texts produced by corporations, particularly by corporations other than Nike. This article directly addresses this lack, contributing to the growing body of critical examinations of corporate presentations of SYD in the Canadian context. We examined four televised commercials to describe the discursive strategies used by the corporations to authorize a particular notion of SYD. Specifically, we examined how the semiotic choices in the commercials signified key discourses related to SYD and how these elements were used to attempt to educate viewers on specific truths about childhood and youth sport. We were also interested in the underlying assumptions of these constructions and the power relationships underpinning them. Analysis of the three corporations' texts revealed stark contradictions, difficulties, and tensions in their uses of SYD in televised commercials. We found that although the commercials presented some positive constructions of SYD, we argue that they predominantly produce and rely on several dominant discourses about youth sport, including: sport is a place of universal inclusivity, and sport has inherently "magical" qualities capable of providing all young people with contexts for positive youth development. We further argue that these CSR campaigns mirror the values of Canadian nationalism and construct SYD in a limited individualistic, consumerist manner that closely aligns with the ideologies of neoliberalism. These findings are important for researchers, educators, and SYD program developers, and we encourage other researchers to examine SYD in corporations' CSR campaigns.

In this research note, we examine the function, merits, and challenges of using internet data sources, namely, social media discussion analysis and email interviewing, alongside data collected for the same study from traditional face-to-face interviewing. This comparison opportunity arose from recruitment challenges in our study, which investigated kindergarten teachers' perspectives and experiences with play-based teaching in kindergartens. Although we had planned to use only face-to-face interviewing, recruitment challenges prompted the use of other data to examine the same research objective, allowing us to analyze the data from each method side-by-side. We contend that social media analysis and email interviewing offer complementary benefits to approaches currently available for qualitative researchers, especially when recruitment attempts through traditional methods fail. This article focuses on practical and practice-based aspects, for qualitative researchers who are seeking alternative research methods to collect rich data about participants' perspectives and experiences.

BACKGROUND: Lead (Pb) is a highly toxic pollutant. Evidence suggests it is associated with cardiovascular disease (CVD)-related mortality. OBJECTIVES: We present a rigorous approach for identifying concentration–response functions that relate adult Pb exposures to CVD mortality to inform a health impact model (HIM). We then use the model in a proof-of-concept example. METHODS: Building on previously conducted government literature reviews and a de novo supplemental literature review, we compiled and evaluated the available data on Pb and CVD mortality in humans. We applied a set of predefined selection criteria to identify studies that would be most useful in understanding the impact of Pb exposure on CVD mortality risk in adults. Once we identified the studies, we derived a HIM and used each study's concentration–response function in a proof-of-concept example. RESULTS: Our literature search identified 15 studies for full-text review. Of those 15 studies, 4 fit our criteria for use in the HIM. Using population and CVD mortality rates for 40- to 80-y-olds in 2014, we estimated that 34,000–99,000 deaths have been avoided due to the lowering of blood Pb levels from 1999 to 2014. Based on these values we estimated that approximately 16%–46% of the decreased CVD-related death rate from 1999 to 2014 may be attributable to decreased blood Pb levels. CONCLUSION: Our results demonstrate that decreases in Pb exposure can result in large benefits for the adult population. We have provided a HIM that can be used in a variety of applications from burden-of-disease estimates to regulatory impact assessments and have demonstrated its sensitivity to the choice of concentration–response function. https://doi.org/10.1289/EHP6552