Ideology and candidate evaluation
In: Public choice, Band 76, Heft 1-2, S. 59-78
ISSN: 0048-5829
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In: Public choice, Band 76, Heft 1-2, S. 59-78
ISSN: 0048-5829
In: Public choice, Band 97, Heft 3, S. 295-322
ISSN: 0048-5829
In: European journal of political research: official journal of the European Consortium for Political Research, Band 25, Heft 2, S. 111-149
ISSN: 0304-4130
World Affairs Online
In: Political behavior, Band 10, Heft 2, S. 117-135
ISSN: 0190-9320
RECENT WORK IN COGNITIVE PROCESSING AND INDIVIDUAL DECISION MAKING HAS EMPHASIZED THAT INDIVIDUALS VARY IN THE CRITERIA THEY BRING TO BEAR TO EVALUATE POLITICAL OBJECTS. IN THIS PAPER WE ARGUE THAT INDIVIDUAL DIFFERENCES ARE BUT ONE PIECE OF THE DECISION-MAKING PUZZLE, AND THAT ENVIRONMENTAL FACTORS ARE ALSO IMPORTANT. OF PARTICULAR INTEREST TO US IS THE IDEA THAT DIFFERENT CANDIDATES EVOKE DIFFERENT EVALUATIVE CRITERIA. USING DATA FROM A 1984 SAMPLE OF UNDERGRADUATES AND THE 1980 NATIONAL ELECTION STUDY, WE FIND EVIDENCE THAT POLITICAL EVOCATION EFFECTS DO EXIST. THIS RESULT HAS IMPLICATIONS FOR UNDERSTANDING BOTH THE DECISION CALCULUS OF INDIVIDUALS AND THE COLLECTIVE RATIONALITY OF THE ELECTORATE.