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"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket
In: Journal of current issues and research in advertising, Band 18, Heft 2, S. 25-26
ISSN: 2164-7313
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 4, Heft 4, S. 247
ISSN: 1537-5277
In: Current anthropology, Band 4, Heft 2, S. 155-183
ISSN: 1537-5382
In: American anthropologist: AA, Band 61, Heft 6, S. 1164-1165
ISSN: 1548-1433
In: American anthropologist: AA, Band 61, Heft 4, S. 681-682
ISSN: 1548-1433
In: Administrative Science Quarterly, Band 1, Heft 2, S. 208
In: Administrative science quarterly: ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis, Band 1, Heft 2, S. 208-224
ISSN: 0001-8392
In: Man: the journal of the Royal Anthropological Institute of Great Britain and Ireland, Band 11, Heft 4, S. 617
In: Current issues and research in advertising, Band 4, Heft 1, S. 1-16
ISSN: 2165-820X
In: Journalism quarterly, Band 54, Heft 1, S. 149-153
In: Journal of broadcasting: publ. quarterly, Band 18, Heft 1, S. 73-78
ISSN: 2331-415X
In: Journalism quarterly, Band 50, Heft 2, S. 329-333
Most public service drug messages are broadcast at times audiences are small. Most present only general information rather than specific data.