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Should public broadcasters pay more attention to ratings, even if this will inevitably entail a lowering of quality? Or should they remain loyal to what they have been doing all along, focusing on their core business of quality programming, even if this means that their audience is likely to become smaller in the years ahead? The issue of ratings versus quality continues to haunt public broadcasting as an unresolved dilemma. This article explores the available exit options. Contrary to the view of most involved - those in the industry, academics and literary critics - the article describes how public broadcasters can better achieve their three main objectives (making quality programmes, supplying good information and involving people in a democratic culture), if they pay more attention to their audiences and also consider 'impact' as a hallmark of public quality programming. The 'enjoyer', should be taken just as seriously as the familiar 'citizen' and 'consumer'. The argument is based on the careful analysis of policy documents and in-depth interviews with 48 professionals that leads to a breakdown of professional TV quality discourse into five different, often contradictory, repertoires - a taxonomy that is more productive than those commonly used

Social network sites have been considered as important arenas for public debate, but as a large proportion of users do not actively participate, there is a need to further our understanding of a phenomenon as hidden, unnoticed and invisible as non-participation. We argue that inhibition is a valuable socio-psychological lens to study non-participation, usefully extending the conceptual framework of political communication regarding non-participation, and offering a more precise way of theorising the intent behind this apparent passivity. Using representative survey data collected in Norway in 2017 ( N = 2064), we first sensitise the multi-layered concept of inhibition through combining different dominant approaches: the spiral-of-silence theory, the harsh debate climate, political efficacy, and specific properties of social network sites related to identity and impression management. Second, we show that inhibition functions as an in-between concept balancing participation and non-participation in social network sites. Through factor analysis principal component factor (PCF), we integrate established theories that allow us to define overarching dimensions of inhibition, demonstrating that it is a complex phenomenon not easily understood through one specific theoretical perspective.

Social network sites have been considered as important arenas for public debate, but as a large proportion of users do not actively participate, there is a need to further our understanding of a phenomenon as hidden, unnoticed and invisible as non-participation. We argue that inhibition is a valuable socio-psychological lens to study non-participation, usefully extending the conceptual framework of political communication regarding non-participation, and offering a more precise way of theorising the intent behind this apparent passivity. Using representative survey data collected in Norway in 2017 (N = 2064), we first sensitise the multi-layered concept of inhibition through combining different dominant approaches: the spiral-of-silence theory, the harsh debate climate, political efficacy, and specific properties of social network sites related to identity and impression management. Second, we show that inhibition functions as an in-between concept balancing participation and non-participation in social network sites. Through factor analysis principal component factor (PCF), we integrate established theories that allow us to define overarching dimensions of inhibition, demonstrating that it is a complex phenomenon not easily understood through one specific theoretical perspective.

Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Acknowledgments -- 1 Introduction: changing news use, unchanged news experiences? -- 2 Scrolling, triangulating, tagging, and abstaining: the diversification of news use between 2004 and 2020 -- 3 What clicking actually means -- 4 A user perspective on time spent: temporal experiences of everyday news use -- 5 Material and sensory dimensions of everyday news use -- 6 How to deal with news user practices, preferences, and pleasures? From audience responsiveness to audience sensitivity -- References -- Appendix: overview of incorporated research projects 2004-2020 -- Index.