Suchergebnisse

When the tourism industry is operatively organized by governmental institutions, it seems that the destination is commodified in ways that are ideologically constructed so as to 'educate' tourists to perceive them as having a historically different identity. This seems to be what happens when visiting the War Remnant Museum (WRM) in Vietnam. The WRM is a war museum, in Ho Chi Min City, containing exhibits related to the Vietnam and Indochina wars in a series of themed rooms; they include graphic photography accompanied by wall-texts, in English, Vietnamese and Japanese, covering the effects of such chemicals as Agent Orange andother defoliant sprays, the use of napalm and phosphorus bombs and other war atrocities. Since, in some guidebookswritten for an international Western audience,we readthat the Cold War is dealt with by looking at the US with a benevolent eye, there seems to be some dissonance between what the Cold War is, how it is described in guidebooks and what is told about the WRM. The purpose of this study is to analyse the discursive construction of Vietnamese identity through the descriptions of war in the wall-texts found in the WRM. More specifically, this study aims to investigate how the WRM frames Vietnamese identity construction and how this can be inscribed in the tourist experience. This corpus-based methodological approach (WordSmith Tools and WMatrix) is grounded in critical discourse analysis (Fairclough 1989, 1992, 2001, 2006, 2014). What seems to emerge from this investigation is that the Vietnamese war, as depicted by the WRM,isnot simply the other side of the coin. Reality is filtered through anideological lens of political interpretation usedby the Vietnamese which frames discursive processes and strategies that establish the social order and power relations in a useful way in the construction of a strong national identity to be reproduced in WRM wall-texts. Such an analysis can provide useful insights intomultifaceted aspects of the institutional discourse(s) related to the construction of a national identity and at the same time linked to the commodification of war.

PurposeThis study aims to examine the way in which elderly people, men and women, with a terminal illness use language to construct a narrative about their "living-with-dying" experience.Design/methodology/approachThis investigation is a secondary analysis based on a corpus of health and illness narratives collected by the Health Experiences Research Group at the University of Oxford and published by the DIPEx charity (available at:http://healthtalk.org/home).FindingsThis study shows that there are qualitative differences in the way in which not only elderly people but also men and women report their experience with terminal illness and their relation to death.Originality/valueUnderstanding the different perspectives from which elderly people narrate their experiences of how they live while dying from terminal illness can help health professionals to develop more effective all-inclusive health policies and practices in end-of-life care.

In recent years, norms, normalities, and normativities have been disrupted. Although the idea of "normal" is local and subjective, norms are essential to social and collective behaviours, thus the meanings, ideologies, and relationships of power that structure those behaviours. At the same time, the disruption of norms can create disagreements about what is "normal" and inspire novel ways of being. This volume explores - from various discourse-analytic perspectives - the complex relationships between norms and discourse, and draws attention to the thematically and methodologically pluralistic work in Discourse Studies investigating these relationships across various social domains

Cover -- Series Information -- Copyright Information -- Contents -- Introduction (Eleonora Federici, Stefania M. Maci) -- Gender Issues in Higher Education -- At the Crossroads of Gender and Specialized Translation: Interdisciplinarity and a Commitment to Sexual Equality. An Example from Soft Legal Genres (José Santaemil) -- 1. Introduction -- 2. Specialised Translation: Definitional Caveats and Disciplinary and Professional Consequences -- 3. Legal Language and Translation: A Gender-Conscious Reexamination of Reality -- 4. Legal Thrillers -- 5. Legal Translations in the Classroom -- 5.1. The current secretary was a thirty-one-year-old mother of four: Roxy, the lawyer's secretary -- 5.2. The better of those got married and pregnant and wanted six months off: Lawyers' secretaries, an incompetent lot -- 5.3. Touch her, and she'll crack your teeth, then sue me for sexual harassment: Portia, the new secretary -- or masculinity in danger -- 6. Concluding Remarks: The Specialised Translation Classroom as an Instrument for Unveiling/Fighting Sexual Inequality -- References -- Gender-based Violences and Higher Education: A Case Study (Mª Carmen Acuyo Verdejo) -- 1. Introduction -- 2. Gender Studies in Spain and Sweden -- 3. Terminological and Conceptual Variation in DGBV: Unity in Diversity? -- 4. Harassment in Spain and Sweden: A Normative and Conceptual Approach -- 4.1 Harassment in Sweden as a form of DGBV -- 5. Harassment in Higher Education: Protocols for Action in UGR and SU -- 6. Final Remarks -- References -- Gender Awareness Through and In Translation: a Learner Corpus Study (Bruna Di Sabato, Antonio Perri) -- 1. Introduction -- 2. Method -- 3. Research -- 4. Discussion -- 5. Conclusion -- References.

Chapter 1 Metadiscourse in Digital Communication: A short introduction -- Chapter 2 "Gonna write about it on my blog too" Metadiscourse in research blog discussions -- Chapter 3 Reflections on reflexivity in digital communication: Toward a third wave of metadiscourse studies -- Chapter 4 Metadiscourse in Academic Research Articles vs. Blogs: Paul Krugman as a Case Study -- Chapter 5 This Has Changed: 'Out-of-the-Box' metadiscourse in Scientific Graphical Abstracts -- Chapter 6 Lemons and watermelons: Visual advertising and conceptual blending -- Chapter 7 Metadiscourse In Social Media: A Reflexive Framework.

"The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume"--Page 4 of cover