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The case of the Danish "cartoon war" was a premonition of things to come: accelerated social construction of inequalities and their accelerated symbolic communication, translation and negotiation. New uses of values in organizing and managing inequalities emerge. Values lead active social life as bourgeois virtues (McCloskey, 2006), their subversive alternatives or translated "memes" of cultural history. Since social life of values went global and online, tracing their hybrid manifestations requires cross-culturally competent domestication (Magala, 2005) as if they were "memes" manipulated for further reengineering. Hopes are linked to emergent concepts of "microstorias" (Boje,2002), bottom-up, participative, open citizenship (Balibar,2004), disruption of stereotypical branding in mass-media (Sennett, 2006). However, Kuhn's opportunistic deviation from Popperian evolutionary epistemology should fade away with other hidden injuries of Cold War, to free our agenda for the future of social sciences in general and organizational sciences in particular (Fuller, 2000, 2003).

The present backlash of neo-neopositivism has been academically justified either with a biological or evolutionary ideologies. How did academic intellectuals respond? First, by developing a concept of professional self-identity and institutional peer-control and making it independent of empirical and third-party verification Both these concepts are purely formal and allow for an autonomous self-regulation of a professional community minimizing external influences. Honing ourselves is about the self-reflection of the academic intellectuals who are caught in the networks and hierarchies of the emergent industrial, academic and public organizations Second, by continuous critical re-engineering of the Enlightenment project in the post-communist, post-liberal, complex world on the edge of chaos, in which the retreat of the state and the emergence of complex networks has diminished the role of national culture as the basic frame and blueprint for socialization. Third, by an attempt to form a democratic community of academic citizens. Will a loose collection of researchers and teachers ever rise to the level of principled citizens of a scientific community?

Modern European identity has been forged in class struggles between the French revolution and fall of the Berlin Wall, which fell twice. Once, with the rest of the city in May 1945, when a national socialist alternative to a modernizing mix of parliamentary democracy and market economy crumbled after the hot WWII, and second time in November 1989, when a state socialist alternative crumbled after the Cold War. At the same time working class in the USA abandoned trade unions and class struggle buying shares, dreaming of upward social mobility within a middle class show and re-enchanting consumer lives in Las Vegas and Disneyland. Meanwhile, American intellectuals servicing the US power elite dismiss European elites as "Euroweenies" unable to stand up for "the West" against "the rest" of the world. Are they right? Have Europeans ungratefully forgotten the US support in times of two world wars? Aren't European professional elites able to convince the rest of citizens about advantages of western solidarity in view of terrorist threats? Are the identities of the US and European professional elites tightly linked or loosely coupled? Are European elites more successful in preventing masses from bowling alone?

Tracing Cold War in post-modern managerial science and ideology one encounters hot issues linking contemporary liberal dogmas and romanticized view of organizational leadership to the dismantling of a welfare state disguised as a liberation of an individual employee, empowerment of an individual consumer and a progressive, liberal and global development of a market/parliament mix. The concept of totalitarianism covers fearful symmetries between three modes of paying the bills for western modernization; liberal, communist and the emergent "egalibertarian"(1), while the ideologies of organisationalism and globalization testify to a search for a post-Cold War mission statement. Messiness of re-engineering the enlargement of the European Union testifies to the hidden injuries of Cold War, not all of them caused by a class and class struggle.

Most of contemporary individual and social identities (constructed with societal, cultural and technological resources) are radically autonomous, nomadic and virtual - i.e. they are de-traditionalized, open to negotiation and not based on a single interpretation of a tradition. Identizations can be recycled - elements of former identities are being re-used in constructing later ones or identities emerging in one context can be implanted in another or hybridised - a nation state as a model for socio-political identity is a case in point (and so is its recent crisis). Values, political, cultural and social identities - elective identities of "nomads of the present", often emerging out of new social movements or informal networks - play an important role in determining choices of information codes, images and identities. Theories of clashes of civilizations and of fundamentalists versus modernists should be seen against the background of increasingly complex and successful attempts at global governance and increasing criticism of the ideologies of status quo. They may testify to the success of globalization instead of demonstrating its failure. The rise of religious fundamentalism and the emergence of network types of organization contribute to further acceleration of identization processes. "Girotondi della liberta" in Berlusconi's Italy and radical re-evaluation of cosmopolitanism as a family of images of representation are cases of emergent identizations with unclear but potentially critical political implications.

HRM research rarely focusses on ethical issues and on moral legacies embedded in employees' cultural software. Ignoring the latter can result in a failure to assess important criteria of strategic HRM policies, which should not stop at the factory door nor at the state borders. Recent HRM problems experienced in the post-communist countries are cases in point. Hidden injuries of cold war include not only the obsolete Russian nuclear submarines waiting for their radioactive spills to enter global food chains. Less visible, but equally dangerous is a moral and an ethical fallout of Stalinism and the failure to de-stalinize. Authoritarian mind-set prevents ex-Soviet citizens from discovering, developing and maintaining civic entrepreneurship. Might (of the state) becomes right (for an individual). Lack of civic entrepreneurship makes redefining collective identity and coming to terms with responsibilities difficult. The emergence of a symbolic cemetary of the Polish officers, prisoners of war murdered on Stalin's orders in 1940, allows us to trace a mechanism for making state violence transparent and for acknowledging collective responsibilities. Is there a lesson to be learned in managing a social learning process in spite of a learned irresponsibility of the "authoritarian personalities"? Can coming to terms with state-controlled genocide provide a starting point for a re-educational campaign and for a coaching of civic virtues? Can management of moral legacies and ethical responsibilities become part and parcel of a future HRM policy for a globally networked world?

The concepts of critical theory require critical changes. Strategies of a Frankfurt school had been transformed in the new academic and institutional environment. The development of scientific research programs resulted in a flexible restructuring of research communities. The new complexity of research networks is less hierarchic, more mobile, not easily centralized. Theories of organizational learning reflect methodological compromises with respect to the paradigms and political compromises with respect to the governance structures. Nomadic, virtual and flexible research communities float in cyberspace discovering the fundamentals of democracy in an era of informational affluence

Will the reconstructed library of Alexandria prevent a forthcoming clash of civilizations? Inventing and re-inventing traditions requires total quality management and multiple networking in shifting alliances in the information space. Stock exchange of cultural forms has long abandoned the golden standards of Enlightenment and follows a theory of cultural relativity and an international political economy of attention.