Suchergebnisse

Neste artigo discutem-se resultados do projeto PubliDiversidade . Após a realização de grupos focais com jovens universitárias/os da área de comunicação, analisaram-se as suas percepções relativamente à dimensão de género na publicidade, enfatizando também as estratégias de auto e hetero-regulação existentes. Concluiu-se pela escassez de perspetivas críticas e de rutura face a representações genderizadas em anúncios publicitários, subtraindo-as a imperativos sociais e de mercado, embora algumas/alguns participantes tenham apresentado discursos que remetem para alguma reflexividade. Neste sentido, o estudo aponta para a necessidade de ampliação de uma literacia publicitária crítica, com previsível impacto na edificação de uma publicidade pautada pela igualdade de género.

Abstract
This study analyses the experiences of discrimination of Portuguese lesbian women in school during their youth. Thirty-one semi-structured interviews were carried out on Portuguese territory with women who self-identify as lesbians. The participant discourses were systematized according to the thematic analysis of qualitative data. The following three main topics emerged from the analysis: (1) (In)visibilities, (2) Homophobia and (3) Reactions. Carrying out this analysis also allowed for the demonstration of existing Discrimination in School Settings (the central organizing concept of this analysis). One of the main study conclusions concerns double discrimination, reflected in double victimization, in association with the participants belonging to a social category, in particular a feminine non-normative sexual orientation. Through omitting the existence of sexual diversity and the lack of information on that subject, the heteronormative school context promotes social exclusion and becomes a potentially unsafe place for young women who self-identify as lesbians. Based on a commitment to social transformation, this study contributes to deepening the critical reflection on the experiences of lesbian women and the processes of exclusion to which they are subjected to in the Portuguese school setting. Simultaneously, the study addresses the main needs and specificities of this social group and thus contributes to the implementation of public policies and the development of critical views fostering diversity and social justice.