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This study investigates mediatization of campaign coverage of German and Austrian elite newspapers from 1949 to 2009. With a cross-national perspective on a sixty-year time span, it is well suited to examine the long-term development of mediatization. It focuses on news media logic and its components that have not been satisfyingly investigated by empirical research yet. In Step 1, the study empirically identifies three components of media logic: partisanship, personalization, and detachment from policy. In Step 2, it presents evidence that these components are largely invariant between the two countries, seven newspapers, and four time intervals investigated, pointing to the institutional nature of media logic. In Step 3, it shows that the components have developed erratically over time, which contests the idea of mediatization as an incessant, general process. Altogether, the results call for a more nuanced picture of mediatization and a systematic examination of factors interrupting, reverting, or accelerating its long-term development.

"Politikerinnen sind in der medialen Berichterstattung unterrepräsentiert, kommen in anderen Themenkontexten vor als ihre männlichen Kollegen und ihr Aussehen und Privatleben werden stärker betont. Wie groß die geschlechtsspezifischen Unterschiede wirklich sind, ist aber schwer einzuschätzen, weil die meisten Studien nur Akteure aus der Politik betrachten. Die vorliegende Inhaltsanalyse von Tageszeitungen aus Deutschland, Österreich und der Schweiz stellt Darstellungen von Politikerinnen und Politikern denen von Akteuren aus anderen Gesellschaftsbereichen gegenüber. Im Vergleich wird klar, dass politische Akteure viel weniger geschlechterstereotyp dargestellt werden als Akteure aus anderen Themenbereichen, dass aber in beiden Bereichen Sensibilität für diese Problematik geboten ist." (Autorenreferat)

Literaturverzeichnis: Seite 342 - 345

Media performance is constitutive for functioning democracies. But what is the situation regarding media performance in the age of digitalisation? And how can media performance continue to be assured under the current difficult economic conditions for the news industry? In this essay, we give a short overview of how media performance research has developed from the introduction of private broadcasting to the spread of the Internet and social media. In the course of this development, the initial focus of media performance research on media content has broadened to include media quality from the user perspective. We show how the contributions to this thematic issue relate with existing lines of media performance research, but also add new facets to them. Finally, we point to the directions in which research on media performance should evolve in order to keep pace with current developments in the media market.

Media performance is constitutive for functioning democracies. But what is the situation regarding media performance in the age of digitalisation? And how can media performance continue to be assured under the current difficult economic conditions for the news industry? In this essay, we give a short overview of how media performance research has developed from the introduction of private broadcasting to the spread of the Internet and social media. In the course of this development, the initial focus of media performance research on media content has broadened to include media quality from the user perspective. We show how the contributions to this thematic issue relate with existing lines of media performance research, but also add new facets to them. Finally, we point to the directions in which research on media performance should evolve in order to keep pace with current developments in the media market.