Search results

The 2008 election was an extraordinary event that represented change at many levels. The candidates' innovative campaigns changed how funds were raised, how voters were mobilized, and how messages were communicated through advertising and the internet. Parties and interest groups played their own important role in this historic election. In The Change Election, David Magleby assembles a team of accomplished political scientists to provide an in-depth analysis of this groundbreaking presidential election. These scholars through a set of compelling case studies examine the competition for votes

A thorough assessment of how the 2008 elections were financed and conducted.

The dramatic growth in the numbers of individuals contributing to presidential candidates and the surge in total amounts being contributed has generated substantial media attention in the 2008 presidential election. Individuals are giving more, in part, because the 2002 Bipartisan Campaign Reform Act (BCRA) raised contribution limits and encouraged "max-out" donors to contribute to party committees as well. This study compares individual contributions to presidential candidates and party committees in 1999, the year prior to the last pre-BCRA presidential election, and in the years prior to post-BCRA presidential elections.

The dramatic growth in the numbers of individuals contributing to presidential candidates and the surge in total amounts being contributed has generated substantial media attention in the 2008 presidential election. Individuals are giving more, in part, because the 2002 Bipartisan Campaign Reform Act (BCRA) raised contribution limits and encouraged "max-out" donors to contribute to party committees as well. This study compares individual contributions to presidential candidates and party committees in 1999, the year prior to the last pre-BCRA presidential election, and in the years prior to post-BCRA presidential elections. Adapted from the source document.

This book builds on research conducted in 1998 & 2000. Since 1996, soft party money for candidates in competitive congressional elections has surged, because soft money contributed to election committees rather than candidates does not have the same spending limitations as hard money. At the same time, issue advocacy advertising grew to promote or attack specific candidates. The research in this book came from close monitoring of campaigns & noncandidate spending on radio & TV. 134 interviews with campaign elites were also conducted. In 2002, noncandidate spending in 26 competitive races across TV, radio, direct mail, & telephone campaigns exceeded candidate spending. The tone of these campaigns was generally negative. Differences between hard money, soft money, candidate vs. issue advocacy campaigns, voter participation in the 2002 election, & themes of the 2002 campaigns (economy, safety/security, social security, prescription drugs, & education) are examined. In addition, the articles & case studies in this book are summarized. Tables, Figures. M. Pflum