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Diversity has become a buzzword and a "must-have" corporate practice for contemporary organizations. This article aims to determine how discursive strategies employed by organizations to frame diversity are constructed in digital contexts. Drawing on the literature related to diversity in organizations and its framing in external digital contexts, this study adopts a critical perspective on the discourse analysis of corporate multimodal communication. This methodological approach allows us, first, to map the discursive strategies used to frame diversity in digital contexts through several semiotic modes; and second, to unravel in detail how this discursive construction is realized in terms of social actors, social actions, space, and time. This approach is empirically applied to the case of a leading global organization, Google. The study takes current research on diversity-related framing in corporate digital communication forward and shifts the focus to multimodal discursive strategies. Researchers can use this methodological approach to capture and analyze in detail the ongoing processes of discursive representations, and to produce longitudinal studies. Practitioners can become more aware of the multimodal character of contemporary communication and build on this study to ensure that their diversity-related framing is characterized by consistency across different digital platforms.

Alleged organizational wrongdoings are often characterized by high levels of uncertainty about what happened, which can take years to be established judicially. In this study, we examine organizations' efforts to manage their stakeholders' impressions of their possible guilt in this period of uncertainty. The study examines the discursive guilt-management strategies organizations employ in such situations to embrace the paradoxical tensions that emerge between their routine, positive self-presentations as responsible organizations and their communication about their possible guilt. Taking departure in impression management and a paradox perspective, we conceptualize guilt management as a discursive practice enacted in times of uncertainty. Specifically, we conduct a microlevel discourse analysis of corporate social responsibility (CSR) reports published by large US banks after the financial crisis and analyze how these banks managed impressions of their possible guilt, before they eventually agreed to legal settlements. We identify amending, bracketing, shifting locus of control, implicating, as well as reattributing and extending moral agency as central guilt-management strategies that embrace the paradoxical tensions between the banks' positive self-presentations and their communication about their possible guilt. We conclude with a discussion of theoretical and methodological contributions to organization studies.