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The paper discusses the theoretical concepts, design considerations and preliminary findings from Smart Mobility, a research project currently being undertaken with the City of St. Gallen. The project aims at designing measures to encourage the increased use of public and non-motorised transport by integrating behavioural economic principles into public policy. The extensive involvement of citizens and their participation in the design of the measures are to support their democratic legitimization and later acceptance. The paper describes the energy policies behind the project and outlines the theoretical framework for integrating behavioural insights into public policy. The strategies envisaged include participatory instruments and methods, especially the use of existing social media channels, capitalizing on social processes and norms to increase the motivation of individuals to use public transport, creating an open innovation space by means of crowdsourcing as well as the proper framing of political communication to achieve changes in mobility patterns.

The paper discusses the theoretical concepts, design considerations and preliminary findings from Smart Mobility, a research project currently being undertaken with the City of St. Gallen. The project aims at designing measures to encourage the increased use of public and non-motorised transport by integrating behavioural economic principles into public policy. The extensive involvement of citizens and their participation in the design of the measures are to support their democratic legitimization and later acceptance. The paper describes the energy policies behind the project and outlines the theoretical framework for integrating behavioural insights into public policy. The strategies envisaged include participatory instruments and methods, especially the use of existing social media channels, capitalizing on social processes and norms to increase the motivation of individuals to use public transport, creating an open innovation space by means of crowdsourcing as well as the proper framing of political communication to achieve changes in mobility patterns.

The lack of user acceptance of e-participation initiatives has been attributed to several factors, among them lack of motivation, poor transparency of process and lack of traceability of contributions. These deficits cannot be overcome by compliance with usability and accessibility guidelines. To increase user participation it is suggested to align such initiatives with the requirements of civil society groups who are more successful in mobilising public engagement and less with government requests. To enable and empower such groups to set up and maintain e-participation initiatives, a functional navigator for guiding users in configuring a platform as well as process support components are required. The latter focus on the transitions between different phases. The paper outlines how such an approach can be implemented to achieve a transparent circular flow of information and opinion between citizens and policy-makers in a collaborative environment which supports formal and informal political actors to work in partnership.

The lack of user acceptance of e-participation initiatives has been attributed to several factors, among them lack of motivation, poor transparency of process and lack of traceability of contributions. These deficits cannot be overcome by compliance with usability and accessibility guidelines. To increase user participation it is suggested to align such initiatives with the requirements of civil society groups who are more successful in mobilising public engagement and less with government requests. To enable and empower such groups to set up and maintain e-participation initiatives, a functional navigator for guiding users in configuring a platform as well as process support components are required. The latter focus on the transitions between different phases. The paper outlines how such an approach can be implemented to achieve a transparent circular flow of information and opinion between citizens and policy-makers in a collaborative environment which supports formal and informal political actors to work in partnership.