Suchergebnisse

La inteligencia artificial (IA) está transformando los espacios creativos de la sociedad. Algunas investigaciones creen que la IA puede ser creativa, al analizar grandes cantidades de datos y aprender de ellos, mientras que otras sostienen que genera ideas basadas en patrones existentes, lo que plantea interrogantes sobre su verdadero potencial creativo. El presente estudio tiene como objetivo investigar si la IA puede ser igual de creativa que los alumnos de un grado de Publicidad y Relaciones Públicas especializados en esta área. La metodología empleada consistió en un experimento de carácter mixto donde se utilizó un ejercicio creativo verbal. Una vez los estudiantes realizaron la prueba, se utilizó la plataforma Poe.com para evaluar la creatividad de los chatbots ChatGPT, Claude-instant y Dragonfly, siguiendo las mismas instrucciones dadas a los alumnos. Las conclusiones ponen de manifiesto que los sistemas de inteligencia artificial todavía no pueden competir con la capacidad creativa de una persona. Tanto los resultados de carácter cuantitativo como los de carácter cualitativo revelan que, aunque la IA puede potenciar las capacidades humanas, no puede reemplazarlas. Los chatbots mostraron limitaciones para comprender las sutilezas del lenguaje, generar conceptos nuevos, aplicar síntesis y desarrollar un pensamiento lateral. La IA puede repetir patrones existentes, pero no puede replicar la complejidad y riqueza de la creatividad humana ni puede establecer conexiones emocionales con los temas.

Disinformation and the proliferation of fake news are global problems that affect the stability of democracies throughout the world. The capacity of distorted information to interfere in election processes or in political agendas has led different actors to create verification initiatives, which operate in partnership with the mass media. Recently, during the 2020 health crisis, false information has proved to have damaging power not only at the levels of politics or communication, but also at a health level. Therefore, the social need to access reliable and quality information, as well as verified information aimed at eradicating hoaxes, becomes evident. This paper focuses on the European context, analyzing the relationship between active verifiers and television stations that are members of the CIRCOM Network, considering their strategies and verification programs. Using a qualitative methodology an exploratory study has been carried out, mapping initiatives and stations by assessing their contribution of verified information to society. ; Ministerio de Ciencia, Innovación y Universidades | Ref. PDC2021-121720-I00

Disinformation and the proliferation of fake news are global problems that affect the stability of democracies throughout the world. The capacity of distorted information to interfere in election processes or in political agendas has led different actors to create verification initiatives, which operate in partnership with the mass media. Recently, during the 2020 health crisis, false information has proved to have damaging power not only at the levels of politics or communication, but also at a health level. Therefore, the social need to access reliable and quality information, as well as verified information aimed at eradicating hoaxes, becomes evident. This paper focuses on the European context, analyzing the relationship between active verifiers and television stations that are members of the CIRCOM Network, considering their strategies and verification programs. Using a qualitative methodology an exploratory study has been carried out, mapping initiatives and stations by assessing their contribution of verified information to society. ; Ministerio de Ciencia, Innovación y Universidades | Ref. PDC2021-121720-I00