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This paper aims to establish a comprehensive and easily operationalizable conceptual framework for explorations of the collaborative economy (CE). While the phenomenon has attracted increasing attention among businesses, customers, politicians/regulators, and researchers, a widely accepted conceptualization still does not exist. In the present study the CE accommodates for-profit and/or not-for-profit exchange of products that are: a) temporarily provided to others (i.e. shared) by their owners when the assets are under-utilized; b) shared occasionally i.e. up to a certain extent; c) shared by amateurs/ non-professionals when having a professional license is mandatory; and d) shared via on-line platforms. If all the requirements are (simultaneously) fulfilled, shared products embrace both goods and services and sharing providers embrace both individuals (e.g., P2P) and organizations (e.g., B2P). The proposed framework is discussed in the context of the CE key "surrounding" concepts – the on-demand economy, gig economy, second-hand & circular economy, and rental economy. ; Ovaj rad ima za cilj uspostaviti sveobuhvatan i lako operacionalizirajući konceptualni okvir za istraživanja ekonomije suradnje. Iako ova ekonomija privlači sve veću pozornost kompanija, potrošača, političara / regulatora i istraživača, široko prihvaćene konceptualizacije fenomena još uvijek nema. U ovom članku ekonomija suradnje obuhvaća profitnu i neprofitnu razmjenu proizvoda koji su: a) od vlasnika privremeno ustupljeni drugima na upotrebu (tj. dijeljeni) onda kada su podiskorišteni; b) koji su dijeljeni sporadično, tj. do određene mjere; c) koji su dijeljeni od amatera / neprofesionalaca u slučajevima kada je profesionalna dozvola za to dijeljenje potrebna; i d) koji su dijeljeni putem online-platformi. Ako su svi ovi uvjeti (istodobno) ispunjeni, dijeljeni proizvodi obuhvaćaju dobra i usluge, a djelitelji mogu biti osobe (npr. P2P) i organizacije (npr. B2P). Predloženi konceptualni okvir raspravljen je u kontekstu ključnih koncepata "susjedskih" ekonomija suradnje – ekonomiji na zahtjev, ekonomiji honorarnih poslova, iz druge ruke i cirkularnoj ekonomiji te rentnoj ekonomiji.

AbstractRooted in theory of planned behavior (TPB) supplemented with self‐determination theory (SDT), this study explores determinants of willingness to receive and provide resources in Europe's non‐remunerated and remunerated collaborative consumption (CC). The exploration was conducted within a single research model by assessing the role of (a) TPB constructs reflecting attitude towards participation in CC, perceived social pressure to engage, and perceived level of difficulty that engagement requires and (b) SDT constructs of environmental, social, and economic motives for participation. The data were collected through an online questionnaire, and the structural relationships were analyzed using structural equation modeling. Willingness to consume in non‐remunerated and remunerated CC was positively directly influenced by social pressure to engage in CC and participation being perceived as pleasant, negatively by the level of difficulty that engagement requires, as well as positively indirectly influenced by environmental concern and sociability. Additionally, environmental concern had positive direct effect on willingness to consume only in the remunerated context. Willingness to provide in non‐remunerated CC was positively directly influenced by perceiving participation as pleasant and indirectly by environmental concern and sociability. Resource provision in remunerated CC was not explained by any of the determinants.

Digital nomads (DNs) are highly mobile professionals who work while travelling and travel while working. Their lifestyle has gained increasing academic attention, also from a communication perspective. Despite initial work on the topic, little is known about the self-presentation practices of DNs on social media. To address this lack of evidence and focusing on Instagram as a key platform for this group, we adopt a Goffmanian perspective. By using semi-structured interviews, we provide an in-depth analysis of their self-presentational practices, specifically their content strategies, imagined audience and use of platform affordances. The interviews included photo elicitation as a central element. The findings show how DNs highlight independence and freedom, de-emphasize work in favour of leisure and travel, develop audience management strategies that are mindful of the imagined audiences' situation, while trying to foster reliability and authenticity and greatly value the flexibility and ephemerality of the Stories feature.