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Since the twentieth century, sports have developed based on their"eternal values," as set forth by Pierre de Coubertin; these valueshave been transmitted by the Olympic Games and have graduallybecome institutionalized worldwide. By being included in programssuch as Europe's Erasmus student exchange or projects with nonmemberstates, "sports diplomacy" has acquired a dimension thatis social, cultural, political, and even "linguistic," both within andoutside the EU. This has made it a pillar of public diplomacy thatrelies on neither propaganda nor any overt governmental influence.