Against the unspeakable: complicity, the Holocaust, and slavery in America
In: Cultural frames, framing culture
15 Ergebnisse
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In: Cultural frames, framing culture
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 30, Heft 1, S. 30-40
ISSN: 1537-5277
In: Cultural critique, Band 51, Heft 1, S. 241-245
ISSN: 1534-5203
In: Journal of Consumer Psychology (2013, Forthcoming)
SSRN
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 2, S. 309-323
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 32, Heft 4, S. 576-582
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 1, S. 9-20
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 29, Heft 2, S. 235-245
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 36, Heft 6, S. 930-949
ISSN: 1537-5277
SSRN
Working paper
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 37, Heft 3, S. 393-408
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 31, Heft 3, S. 502-510
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 3, S. 391-405
ISSN: 1537-5277
In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 47, Heft 5, S. 807-828
ISSN: 1537-5277
AbstractHow might religion influence consumer behavior in the marketplace? The present research proposes that failure and subsequent firm recovery efforts represent a domain that may be particularly sensitive to religion. Specifically, we demonstrate that religion salience promotes a more positive response to failure when accompanied by recovery. This effect is due to heightened forgiveness, a religious value held by many major world religions, which is triggered by signals of firm repentance. In a series of eight studies, theorizing is extended to the moderating roles of both religiosity (with implications for the religion–forgiveness discrepancy) and recovery content (comparing apology vs. compensation) and evidence of generalizability across several major religious affiliations is provided. This research highlights the importance of religion salience to marketers operating in failure–recovery contexts.
Political polarization is a marked political division in the population, characterized by multiple manifestations. The authors argue that it can affect consumer psychology, which in turn influences marketers, policy makers, and consumer welfare. The present work introduces the construct of political polarization to the marketing literature and shows how it serves as a novel challenge for various marketing stakeholders. For consumers, the authors propose that political polarization increases the salience of political identities, alters inter- and intragroup dynamics, and amplifies cognitive biases. These effects negatively affect consumer welfare, including financial welfare, relationships, mental and physical health, and societal interests. For marketers, polarization introduces a challenge to both be more sociopolitically engaged while also navigating competing political interests. Polarization also creates new opportunities and challenges for segmentation, targeting, loyalty, and product offerings. For policy makers, political polarization creates policy gaps, impedes the implementation of policy, and obstructs governance. Building from these insights, the authors consider the drawbacks and overlooked benefits of political polarization, potential remedies, and directions for future research.
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