Research into the public's motivations for, and barriers to, the use of referendum campaign sites was carried out in the final weeks before the 2014 vote on Scottish independence. As a qualitative study, drawing on 54 interactive, electronically-assisted interviews, where participants were observed and questioned as they searched for and used information on the websites and social media sites of the campaign groups, the results enable more precise causal inferences to be drawn about voters' exposure to campaign sites. Results indicate participants value 'facts', what they perceive as authoritative voices, the capacity to compare campaign messages directly, infographics and concise, direct information. They are sceptical, particularly about celebrity contributions, preferring expert messages, and uncertain about their personal capacity to evaluate information they will use to make decisions. The authors set out a new model of levels of user engagement with political discourse during campaigns. Results have relevance for governments, as well as researchers in the fields of politics, communications and information management.
Introduction. The paper will present the preliminary results of a study of voters' online information behaviour being conducted during the 2014 Scottish independence referendum campaign. The referendum provides a rare opportunity to explore politicians' use of the Internet, and citizens' information behaviour, in a completely different campaign setting: one where traditional political opponents have joined forces to either support or oppose the independence argument. Method. The study uses the authors' interactive, electronically-assisted interview method, where participants are observed and questioned as they search for, browse and use information on the web sites and social media sites of political actors taking part in the pro- and anti-independence campaigns. Analysis. All interviews are being audio-recorded digitally and transcribed. The transcripts will then be analysed to identify the important themes and issues emerging. Results. The paper presents the researchers' initial impressions of the nature and impact of voters' online behaviour during the campaign. For example, it will report on the participants' views of the relevance and comprehensibility of the information obtained, and on the potential influence of this information on their voting decisions. Conclusions. The paper presents some preliminary conclusions concerning the relationship between the provision and use of online political information and the democratic process.
Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have looked specifically at the Scottish political arena. This paper provides a longitudinal overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.
Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have looked specifically at the Scottish political arena. This paper provides a longitudinal overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.
Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary at the Scottish political arena. This paper provides an overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.
Over the last ten years, the authors have conducted a series of investigations into the use of the Internet by political parties and individual candidates during parliamentary election campaigns in Scotland. These are the only such studies which have looked specifically at the Scottish political arena. This paper provides a longitudinal overview of the results of these studies, and reflects on how new technologies have been adopted by political actors in Scotland in an effort to disseminate information to, and engage with, potential voters.
This paper reports the results of a study which investigated the use of social media by political parties and candidates in Scotland as part of their campaign for election to the Scottish Parliament in 2011, and which compared this to the situation encountered during the 2010 UK General Election campaign. During the five-week period preceding the election date of May 5, 2011, the content of 203 Facebook pages, 152 Twitter accounts, and 66 blogs was analysed in order to identify the ways in which political actors provided information to, and interacted with, potential voters. The study found that social media, as in 2010, were used primarily for the one-way flow of information to the electorate. There was little direct, two-way engagement, and a general reluctance to respond to difficult policy questions or critical comments posted by the public. The information provided also frequently lacked any meaningful policy comment. Although the average number of friends and followers of politicians' social media sites had risen since 2010, there was evidence to suggest that the general public was less interested in engaging with these sites, by posting comments or entering into any online debates. The paper questions the assertion of the victorious party, the Scottish National Party, that the 2011 Scottish election was the "first European election where online has swayed the vote," and concludes by considering what implications these patterns of information provision and communication might have for those candidates who were successfully elected to the Scottish Parliament.
This paper reports the results of a study which investigated the use of social media by political parties and candidates in Scotland as part of their campaign for election to the UK Parliament in 2010. The study consisted of an analysis of the content of the social media sites belonging to parties and candidates standing in the 59 Scottish constituencies. During the five-week campaign period preceding the election date of 6 May 2010, the content of 81 Twitter accounts, 78 Facebook pages and 44 blogs was analysed in order to identify the ways in which political actors provided information to, and interacted with, potential voters. While parties and candidates appeared relatively keen to be seen embracing social media, they were used primarily for the one-way flow of information to the electorate. There was little direct, two-way engagement, and a general reluctance to respond to 'difficult' policy questions or critical comments posted by the public. The information provided also frequently lacked any meaningful policy comment. The followers, 'friends' and 'likers' of these sites seemed to be largely family, friends and associates of the candidates, or party members and activists. Thus, the political actors appeared to be simply 'preaching to the converted' rather than providing opportunities for objective debate with the wider electorate.
An independent study, covering senior leaders in sixty companies across the globe, was conducted by the Aberdeen Business School at Robert Gordon University, to assist OPITO in exploring how internationalisation impacts on emergency response and basic safety requirements in the oil and gas industry. The major findings relate to the barriers that exist for companies in achieving consistency and effectiveness in training delivery, competency and behaviour change. The research team identified a number of overall conclusions regarding the challenges for the industry at present:, Most health and safety and emergency response (HS/ER) training enhancements had been developed reactively in response to high profile incidents and/or legislation change; Only one company cited their moral obligation to employees as being a driver for training programme development. There was believed to be significant variation in training standards regionally with regional standards largely felt to be of a lower calibre than international standards. There are difficulties in assuring consistency of training quality globally due to the myriad of standards current in the industry. Competency was not necessarily being delivered by training with training not infrequently being seen as a tick box exercise. Employees at every level need to take ownership and engage with HS/ER philosophy at all times. Leaders need to be seen to embrace its importance, guiding their employees into a safer future working environment. There should be extensive communication and consultation with all key stakeholders involved in the industry globally in order to ensure that a framework of common global standards be developed that is effective, consistently applicable and capable of independent and objective benchmarking. There was overwhelming support for the development of global guidelines or frameworks in relation to HS/ER training: however, it was very strongly articulated that these must be flexible to the local operating environment, and should be demonstrably international, not just an extension of UK based models.
This book chapter presents the authors' theory of Information Interchange. The theory draws upon the authors' earlier research on government and parliamentary information service provision, and on citizens' information behaviour, at the regional, UK and European levels. The theory considers the roles and aims of both the information provider and the information user in assessing the effectiveness of the information communication process. It builds upon the dichotomy that appears to exist between the view of the provider and that of the user.
Discusses recent and current research into citizenship information needs at the School of Information and Media, The Robert Gordon University, Aberdeen. Reviews the most important results from two large-scale, nationwide surveys (funded by the British Library Research and Innovation Centre) of the citizenship information needs of the UK public, highlighting those occasions where the response in Scotland differed significantly from national trends. Outlines a current project, funded by the Economic and Social Research Council, studying the impact of the use of information and communication technologies on the communication of parliamentary information in the UK, with particular attention being paid to the situation in the three new devolved legislatures - the Scottish Parliament, the National Assembly of Wales and the Northern Ireland Assembly. The paper summarises the aims and objectives of the current project and provides a preview of the methodologies to be used, including the development of a novel interactive, electronically assisted interview technique.