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The 43rd UID conference, held in Genova, takes up the theme of 'Dialogues' as practice and debate on many fundamental topics in our social life, especially in these complex and not yet resolved times. The city of Genova offers the opportunity to ponder on the value of comparison and on the possibilities for the community, naturally focused on the aspects that concern us, as professors, researchers, disseminators of knowledge, or on all the possibile meanings of the discipline of representation and its dialogue with 'others', which we have broadly catalogued in three macro areas: History, Semiotics, Science / Technology. Therefore, "dialogue" as a profitable exchange based on a common language, without which it is impossible to comprehend and understand one another; and the graphic sign that connotes the conference is the precise transcription of this concept: the title 'translated' into signs, derived from the visual alphabet designed for the visual identity of the UID since 2017. There are many topics which refer to three macro sessions: - Witnessing (signs and history) - Communicating (signs and semiotics) - Experimenting (signs and sciences) Thanks to the different points of view, an exceptional resource of our disciplinary area, we want to try to outline the prevailing theoretical-operational synergies, the collaborative lines of an instrumental nature, the recent updates of the repertoires of images that attest and nourish the relations among representation, history, semiotics, sciences.

[EN] After World War II a new order emerged amongst the ruins, the devastation and the Allied triumph. The United States, more than any other country, emerged as a new world power with an optimism founded on victory as much as on its untouched territory and on its economy boosted by the military industrial complex. Architecture in the 50s could not avoid being part of the American dream. Would it be possible to find an architectural image to embody such an aspiration? In other words, would it be possible to conceive an architectural iconography tuned with technology, progress, freedom, individualism, and the familiar image for domestic architecture capable of assuming the symbolism and the characteristic optimism of the American way of life? That was the goal pursued by John Entenza, editor of the influential Arts & Architecture journal, and advocate of the Case Study House Program. The glazed box could assume much of the imagery associated with a new way of life for various reasons. Indeed, it served as an iconography for the domestic architecture of the period inspired in industrialisation or in the hybridisation of steel and the balloon-frame constructive system as a pretext diversely reinterpreted in the Case Study Houses later to become icons of a Californian modern domesticity. ; [ES] En los años 50, tras el nuevo orden mundial que emergía tras la devastación y el triunfo aliado, Estados Unidos, más que ningún otro país, surgía como nueva potencia con un optimismo fundado tanto en su victoria como en un territorio continental indemne y en una economía catapultada por la industria militar. La arquitectura no podía dejar de formar parte de ese sueño americano, ¿sería posible encontrar una imagen arquitectónica para dicha aspiración? En otras palabras, ¿cuál debía ser la iconografía arquitectónica acorde con la tecnología, el progreso, la libertad, el individualismo y la imagen familiar para una arquitectura doméstica que fuese capaz de asumir la carga simbólica y el optimismo del American way of life? ...

After World War II a new order emerged amongst the ruins, the devastation and the Allied triumph. The United States, more than any other country, emerged as a new world power with an optimism founded on victory as much as on its untouched territory and on its economy boosted by the military industrial complex. Architecture in the 50s could not avoid being part of the American dream. Would it be possible to find an architectural image to embody such an aspiration? In other words, would it be possible to conceive an architectural iconography tuned with technology, progress, freedom, individualism, and the familiar image for domestic architecture capable of assuming the symbolism and the characteristic optimism of the American way of life? That was the goal pursued by John Entenza, editor of the influential Arts Architecture journal, and advocate of the Case Study House Program. The glazed box could assume much of the imagery associated with a new way of life for various reasons. Indeed, it served as an iconography for the domestic architecture of the period inspired in industrialisation or in the hybridisation of steel and the balloon-frame constructive system as a pretext diversely reinterpreted in the Case Study Houses later to become icons of a Californian modern domesticity. ; En los años 50, tras el nuevo orden mundial que emergía tras la devastación y el triunfo aliado, Estados Unidos, más que ningún otro país, surgía como nueva potencia con un optimismo fundado tanto en su victoria como en un territorio continental indemne y en una economía catapultada por la industria militar. La arquitectura no podía dejar de formar parte de ese sueño americano, ¿sería posible encontrar una imagen arquitectónica para dicha aspiración? En otras palabras, ¿cuál debía ser la iconografía arquitectónica acorde con la tecnología, el progreso, la libertad, el individualismo y la imagen familiar para una arquitectura doméstica que fuese capaz de asumir la carga simbólica y el optimismo del American way of life? Esa fue la intención de John Entenza, editor de la influyente revista Arts Architecture y promotor del Programa Case Study House. La caja de cristal podía arrogarse buena parte de la imaginería asociadas a un nuevo modo de vida y, en efecto, sirvió como iconografía californiana para la arquitectura doméstica de la época que encontró en la industrialización o en la hibridación del acero y el sistema constructivo balloon-frame un pretexto para reinterpretar la modernidad de forma diversa en las Case Study Houses, verdaderos iconos de una domesticidad moderna californiana.

[ES] New technologies in architecture have shaped a new projectual paradigm, especially since the last two decades. Substantial change has taken place when the increasingly powerful software has moved from its instrumental status as a powerful tool for architectural representation to the field of ideation and architecture project; especially when designers have had access to modify the Mantzou code itself (1), as is the case with the parametric design. Obviously, the instrument is not innocent and the results end up being mediatised by it. ; 101 109 0 7 ; [ES] New technologies in architecture have shaped a new projectual paradigm, especially since the last two decades. Substantial change has taken place when the increasingly powerful software has moved from its instrumental status as a powerful tool for architectural representation to the field of ideation and architecture project; especially when designers have had access to modify the Mantzou code itself (1), as is the case with the parametric design. Obviously, the instrument is not innocent and the results end up being mediatised by it. ; OJS ; [ES] New technologies in architecture have shaped a new projectual paradigm, especially since the last two decades. Substantial change has taken place when the increasingly powerful software has moved from its instrumental status as a powerful tool for architectural representation to the field of ideation and architecture project; especially when designers have had access to modify the Mantzou code itself (1), as is the case with the parametric design. Obviously, the instrument is not innocent and the results end up being mediatised by it. ; Marcos, CL. (2012). ¿Construcción o fabricación? Nueva materialidad y fabricación digital. Universitat Politècnica de València. https://doi.org/10.4995/ege.2012.12505 ; [ES] New technologies in architecture have shaped a new projectual paradigm, especially since the last two decades. Substantial change has taken place when the increasingly powerful software has moved from its ...