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Strategic philanthropy, according to the literature, is becoming the state of the art in corporate contribution management. The term is defined in this study as the process by which contributions are targeted to meet business objectives and recipient needs. It represents the integration of philanthropy into the overall strategic planning of the corporation. Given this trend, this research examines the extent to which corporate philanthropy has become predominantly a business deal with direct and measurable financial returns to shareholders. The study presents the results of a national survey of corporate direct contribution programs. The 226 corporations that responded to the mailed questionnaire were primarily large corporations from over 20 different industries. The findings suggest that contributions made directly by corporations are primarily used in less tangible ways to meet responsibilities to employees and their communities.

AbstractThis article reports the results of a national survey of corporate philanthropy programs in which the influence of strategic philanthropy on corporate contributions to United Way was investigated. The results indicate that highly strategic philanthropy programs gave a lower percentage of total direct contributions to United Way than less strategic programs. Strategic philanthropy was defined in this study as the process by which contributions are targeted to meet both business objectives and recipient needs. Based on the results of the study, the author encourages United Way staff and other nonprofit managers to work more closely with corporate contribution managers to develop measurable criteria regarding the impact of health and human services contributions on strategic business goals and objectives.

AbstractIn 2003, the U.S. Census Bureau indicated that Hispanics had become the largest U.S. minority group. Representing 14 percent of the population, more than forty million Hispanics currently live in the United States and are a growing source of charitable giving. This study uses a national probability sample (n = 3,261) to examine variables that may influence Hispanic charitable giving in the United States to private nonprofit organizations. Logistic regression analyses indicated that Hispanics were eight times more likely to donate to human service organizations when using payroll deduction. In addition, Hispanics who were solicited for a donation by telephone were twice as likely to make a donation to educational organizations as Hispanic donors not solicited by phone. Volunteerism was also a predictor of Hispanic charitable giving. U.S. demographic trends and this study's findings suggest that nonprofit leaders, including those responsible for fundraising in private nonprofit organizations, need to be aware of the opportunities for Hispanic charitable support.