Hate speech in election campaigns
In: Medii i ezik: elektronno spisanie za naučni izledvanija po medien ezik, Band 1, Heft 11, S. 67-83
ISSN: 2535-0587
The democratization of the public communications language extends to the election campaigns as well. The desire to find convincing messages that set the political organization apart from its opponents has made us witness a violation of the good tone of political speech. In order to trace the language used during the July 11 parliamentary election campaigns, a review of the online publications of parties and coalitions (websites and Facebook profiles) was conducted. The research shows hostile rhetoric from almost all parties, using different methods of hate speech, incl. doublespeak, veiled hostility, presenting opponents as a public threat, etc.