Suchergebnisse

Intro -- Contents -- Acknowledgments -- Chapter 1. Introduction -- Chapter 2. Voters and Negativity, and Why the Media Can't Help, with Stefan Mancevski -- Chapter 3. What Do Voters Think? Social Desirability and Attitudes about Negativity -- Chapter 4. Examining Voter Response to Real Campaign Ads -- Chapter 5. Modeling Negativity -- Chapter 6. That Ad Said What? The Importance of Ad Credibility -- Chapter 7. How the Possibility of Lies Damages Voter Confidence in Negativity -- Chapter 8. Conclusion -- Appendix A: Details of Video Ads Used in Study 4 -- Appendix B: Appendix to Chapter 5 -- Notes -- References -- Index.

Studies show that automatic trait inferences can predict outcomes of actual elections, but these studies generally include male candidates only. Substantial evidence also shows that female candidates are subject to gender-based stereotypes, which can lead to differences in how men and women candidates are evaluated. This article combines these two literatures to compare the effects of competence, threat, and attractiveness inferences in elections that include women. We use experimental data in which candidate pairs from state and local US elections were judged on these three traits and examine whether those ratings are predictive of election outcomes. We find that although competence matters most for elections involving only men, attractiveness predicts winners in women-only elections. In mixed-gender races, competence inferences predict success when the female candidate is perceived as more competent than the male candidate. Finally, unlike men, women benefit from being perceived as physically threatening in mixed-gender races.

This article Explores the relationship between perceptions of candidate attractiveness and election outcomes in Britain. Uses a computer-based survey to evaluate subjects' first impressions of real British candidates from the 2010 general election. Looks at the perception that Conservative candidates and candidates who are relatively young are more attractive. Concludes that attractive candidates were more moderately more successful, even when we control for other important determinants of electoral success. What do British voters look for in their candidates? We know they favour candidates who have experience serving their constituents and those with local ties. As a result, parties often emphasise these characteristics in their campaign materials. However, these materials also provide voters with the candidates' images. Using a survey where respondents are asked to evaluate real British candidates using only rapidly determined first impressions of facial images, we demonstrate that candidates who were deemed attractive enjoyed greater electoral success in the 2010 general election. Specifically, we find that candidates who are widely perceived to be more attractive had a higher vote share, even when we take into account the candidates' age, party, incumbency and campaign spending.

AbstractRecent research has uncovered a dynamic role for emotion in political decision-making. Anger in particular has increased in importance as scholars uncover its role in motivating participation and partisanship. One method for examining these effects is to use an induction to invoke an emotion, though such techniques are often limited to the laboratory. We discuss pertinent psychological research on induction, test several methods, and make practical recommendations for political science survey research. Using a unique research design which varies the way anger is invoked, we first find significant effects using a scenario induction. We replicate these findings with an adult sample and extend the results to political inductions. We are able to offer practical advice to scholars interested in replicating the effects of angry campaign ads or better understanding the effects of anger arousal on political behavior.

The conventional wisdom on Western European politics leads us to believe that all the 'action' lies with parties, because the unified parliamentary delegations in Western Europe draw voters' attention to parties' policies and images. Though British elections take place under a single member district plurality system, British parties, like their continental counterparts, are highly centralised and feature disciplined parliamentary delegations. Despite the strong ties between British candidates and their parties, we demonstrate that perceptions of candidates' personal attributes can be used to predict general election outcomes. Using a computer-based survey where subjects are asked to evaluate real British candidates using only rapidly determined first impressions of facial images, we successfully predict outcomes from the 2010 general election. Moreover, we find that perceptions of candidates' relative attractiveness are particularly useful for predicting outcomes in marginal constituencies. [Copyright Elsevier Ltd.]

The conventional wisdom on Western European politics leads us to believe that all the "action" lies with parties, because the unified parliamentary delegations in Western Europe draw voters' attention to parties' policies and images. Though British elections take place under a single member district plurality system, British parties, like their continental counterparts, are highly centralised and feature disciplined parliamentary delegations. Despite the strong ties between British candidates and their parties, we demonstrate that perceptions of candidates' personal attributes can be used to predict general election outcomes. Using a computer-based survey where subjects are asked to evaluate real British candidates using only rapidly determined first impressions of facial images, we successfully predict outcomes from the 2010 general election. Moreover, we find that perceptions of candidates' relative attractiveness are particularly useful for predicting outcomes in marginal constituencies. © 2013 Elsevier Ltd.