Suchergebnisse

The aim of this paper is to analyze how political marketing was used and applied in the 2006 electoral campaign and how marketing influenced and changed party behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allows us to analyze political parties from a new and different perspective. We focus mainly on the relevant political actors (who were successful in entering Parliament), with special attention to the campaign of the Social Democrats (ČSSD). The objectives of this paper are to analyze the electoral process as a changing and evolving activity and to answer the following questions: How did the party formulate its strategy and how did it use political communication? Second, how was the campaign organized? Third, what attitude do Czech political parties hold towards campaigning and elections and what changes may be expected in this area? Methodologically, we will approach the topic by introducing the Election Cycle Model. This is a heuristic model which examines elections, campaigning and governing as mutually influenced processes. We are aware that the model was tailor-made for the 2006 Czech Elections but it still offers a very solid framework for further analysis of party behaviour. ; The aim of this paper is to analyze how political marketing was used and applied in the 2006 electoral campaign and how marketing influenced and changed party behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allows us to analyze political parties from a new and different perspective. We focus mainly on the relevant political actors (who were successful in entering Parliament), with special attention to the campaign of the Social Democrats (ČSSD). The objectives of this paper are to analyze the electoral process as a changing and evolving activity and to answer the following questions: How did the party formulate its strategy and how did it use political ...

The aim of this paper is to analyze how the political marketing was used and applied in the electoral campaign 2006 and how marketing influenced and changed the party's behaviour (even after the elections). Political marketing can be described as the use of marketing concepts and methods in politics. It allows us to analyze political parties from a new and different perspective. We focus mainly on the relevant political subjects (which successfully entered the Parliament) with a special accent on the campaign of Social Democrats (ČSSD). The objectives of this paper are to analyze the electoral process as changing and developing activity and answer following questions. How the party formulated their strategies and how they use political communication. Secondly, to review how the campaign was organized. Thirdly, what attitude does the Czech political parties towards campaigning and elections and what changes we can expect in this field? Methodologically, we will approach it by introducing the Election Cycle Model. It is a heuristic model and it examines elections, campaigning and governing as mutually influenced process. We are aware that the model was tailored for the Czech Elections 2006; anyway, it provides us with a very solid framework for further analysis of the party's behaviour.

The main goal of our research study was to describe and analyse the state of the field of public affairs (PA) in the Czech Republic. So far, PA has been outside the scope of academic interest, and no study has yet analysed the issues or development of PA in the Czech Republic. Therefore, this study not only brings a unique insight into the practice of PA professionals but is also the first of its kind.Our main focus was to describe the current situation and build a solid background of the profession and emerging field for further research: firstly, we characterise professionals working in the field (what is their professional background, education, income and goals); secondly, we want to define what are the main issues they deal with professionally (such as politics, lobbying and the energy sector); thirdly, we will describe the market itself and the level of professionalisation and institutionalisation; and finally, we wanted to analyse how PA as a field is understood and perceived by professionals. In our conclusion, we also state openly a few challenges we met during our research, and we set the next goals. Copyright © 2014 John Wiley & Sons, Ltd.

This study is an attempt to outline some initial insights into the practice of PA professionals in the Czech Republic. The main goal of our research study was to describe and analyze the state of the field of public affairs (PA). Our main research focus thus was to describe the current situation and build a solid background of the profession and emerging field for further research: first, we characterize professionals working in the field (their professional background, education, income and goals). Next, we attempt to define the main issues they deal with professionally (such as politics, lobbying, the energy sector, etc.). This is followed by a description of the market itself and the level to which it is institutionalized. Finally, we attempt to analyze how PA as a field is understood and perceived by domestic and foreign professionals working in the Czech Republic. In our conclusion, we also state openly a few challenges we encountered during our research and set goals for future research.