Vegetarianism seems to be increasing in popularity and acceptance in the United States and Canada, yet, quite surprisingly, the percentage of the population practicing vegetarian diets has not changed dramatically over the past 30 years. People typically view vegetarianism as a personal habit or food choice, even though organizations in North America have been promoting vegetarianism as a movement since the 1850s. This book examines the organizational aspects of vegetarianism and tries to explain why the predominant movement strategies have not successfully attracted more people to adopt a veg
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Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Part I Introduction -- 1 Body Weight as a Social Problem -- Part II Historical Foundations -- 2 Children and Weight Control: Priorities in the United States and France -- 3 Fat Boys and Goody Girls: Hilde Bruch's Work on Eating Disorders and the American Anxiety about Democracy, 1930-1960 -- Part III Medical Models -- 4 Constitutional Types, Institutional Forms: Reconfiguring Diagnostic and Therapeutic Approaches to Obesity in Early TwentiethCentury Biomedical Investigation -- 5 Defining Perfect and Not-So-Perfect Bodies: The Rise and Fall of the "Dreyer Method" for the Assessment of Physique and Fitness, 1918-26 -- Part IV Gendered Dimensions -- 6 Ideal Weight/Ideal Women: Society Constructs the Female -- 7 Dieting Women: Self-Surveillance and the Body Panopticon -- 8 Fleshing Out the Discomforts of Femininity: The Parallel Cases of Female Anorexia and Male Compulsive Bodybuilding -- Part V Institutional Components -- 9 Commodity Knowledge in Consumer Culture: The Role of Nutritional Health Promotion in the Making of the Diet Industry -- 10 Meanings of Weight among Dietitians and Nutritionists -- Part VI Collective Processes -- 11 Too Skinny or Vibrant and Healthy?: Weight Management in the Vegetarian Movement -- 12 The Size Acceptance Movement and the Social Construction of Body Weight -- Biographical Sketches of the Contributors -- Index
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