Maximum Likelihood Estimation of Structural Equation Models for Continuous Data: Standard Errors and Goodness of Fit
In: Structural equation modeling: a multidisciplinary journal, Band 24, Heft 3, S. 383-394
ISSN: 1532-8007
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In: Structural equation modeling: a multidisciplinary journal, Band 24, Heft 3, S. 383-394
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 25, Heft 4, S. 516-529
ISSN: 1532-8007
Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted. This limits the understanding of marketing orientation strategy in global markets. Investigates the influence of competitive environments on the uses of market orientation in insurance firms in the EU and the USA and the effects of market orientation on innovations. Using Lambin's conceptualization of market orientation, our results indicate that, although EU and US insurance firms analyze and react to their environment differently, which in turn is reflected in a differential impact on their degree of innovation, this, however, does not translate into overall market orientation differences across markets, differential relations across markets between overall market orientation and innovation degree and innovation performance. Furthermore, there is a positive impact of overall market orientation on insurance firms' innovation degree and innovation performance in both the US and EU markets. The managerial implications of these findings seem clear: the magnitude and the effectiveness of the innovation activities of a firm can be enhanced through the adoption of market orientation principles ; This research was partially supported by DGESIC, project PB97 0084
BASE
Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted. This limits the understanding of marketing orientation strategy in global markets. Investigates the influence of competitive environments on the uses of market orientation in insurance firms in the EU and the USA and the effects of market orientation on innovations. Using Lambin's conceptualization of market orientation, our results indicate that, although EU and US insurance firms analyze and react to their environment differently, which in turn is reflected in a differential impact on their degree of innovation, this, however, does not translate into overall market orientation differences across markets, differential relations across markets between overall market orientation and innovation degree and innovation performance. Furthermore, there is a positive impact of overall market orientation on insurance firms' innovation degree and innovation performance in both the US and EU markets. The managerial implications of these findings seem clear: the magnitude and the effectiveness of the innovation activities of a firm can be enhanced through the adoption of market orientation principles ; This research was partially supported by DGESIC, project PB97 0084 ; Publicado
BASE
Previous studies have found that market orientation significantly predicts economic performance. The present study attempts to provide a necessarily partial model for how this impact takes place using innovation degree, innovation performance and customer loyalty as intermediate variables. The study targets the insurance industry in the European Union. Our sample accounted for 22 % of the companies and 17 % of the insurance premiums in this market. Our results suggests that the addition of these variables improves our predictions of objective economic performance over what is explained by market orientation alone. Furthermore, we found that the effects of market orientation on economic performance are completely channeled (mediated) through these variables, particularly through innovation degree and innovation performance.
BASE
In: Structural equation modeling: a multidisciplinary journal, Band 27, Heft 6, S. 908-917
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 27, Heft 5, S. 781-797
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 27, Heft 2, S. 192-201
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 27, Heft 1, S. 1-15
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 26, Heft 6, S. 876-892
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 25, Heft 3, S. 389-402
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 18, Heft 3, S. 333-356
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 29, Heft 5, S. 731-743
ISSN: 1532-8007
In: Structural equation modeling: a multidisciplinary journal, Band 29, Heft 3, S. 368-380
ISSN: 1532-8007