Suchergebnisse

When survey researchers are interested in measuring the personal values of respondents, they often use a rating rather than a ranking method because it is easier & faster to administer & yields data that are amenable to parametric statistical analyses. However, because personal values are inherently positive constructs, respondents often exhibit little differentiation among the values & end-pile their ratings toward the positive end of the scale. Such lack of differentiation may potentially affect the statistical properties of the values & the ability to detect relationships with other variables. Two experiments were conducted via mail surveys to general population samples to test alternative rating methods designed to increase differentiation & reduce end-piling in the rating of personal values. The results suggest that a procedure in which respondents first pick their most & least important values, then rate them (most-least), provides more differentiation & less end-piling than a simple rating procedure (rate-only). Increased differentiation for the most-least method influenced the fit of latent structure & resulted in more robust relations between the values ratings & other criterion variables. These results generalized across type of values scale, number of values rated, & number of rating points. 3 Tables, 42 References. Adapted from the source document.

This article provides an overview of past research on household waste management, particularly research that pertains to recycling and to green buying. The authors discuss social marketing principles and make suggestions as to how past research might be applied toward increasing recycling behavior in communities. They also discuss traditional marketing strategy and tactics in the context of selling products based on pro-environmental positionings or attributes, and make suggestions of how past research on green buying can be applied to encourage green buying practices.

Environmental collaborative governance arrangements have the potential to build social capital, leading to long-term cooperation among parties with a history of conflict over water use, in particular irrigation, hydropower production, and riverine wildlife habitat. Previous research on social capital in the context of collaborative governance has emphasized small-scale grassroots initiatives where actors hold common membership in civic associations. This study explores a large-scale policy level collaborative arrangement as a case of collective action facilitated by elements of social capital, with a special emphasis on the concept of the institution as social capital. The Platte River Recovery and Implementation Program is the basis for initial findings that social capital formation and cooperative implementation of innovative approaches to water policy can occur at both the local action and large-scale policy levels of collaboration.

Abstract

An important consideration for marketers is determining the best approach to take when marketing their product or service across national borders. It has become clear that the answer to this is not as simple as complete standardization or adaptation, and the appropriate approach may be contingent on a complex set of variables. One key aspect of the puzzle relates to an understanding of the attitudes and behaviours of consumers. The current study examines consumer style (variables related to the way people engage in their consumption activities) as an important area of consideration related to international marketing efforts. Consumer style was investigated in three European countries and the US, using data from the DDB Brand Capital Study (a multi‐country survey). Although results showed that country differences are evident on consumption style, a cluster analysis suggests that there were four segments of consumers that transcend country boundaries. The findings add to our knowledge about consumers in these countries and the characteristics of the segments with respect to differing styles of consumption.

Copyright © 2007 John Wiley & Sons, Ltd.