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Cover -- Contents -- Preface and Acknowledgements -- Introduction: On 'Cool' -- 1. The Spirits of Capitalism -- The Old Spirit -- The New Spirit -- Capitalism Transmogrified -- 2. The Great Refusal -- Rebellious Autonomy -- Picasso, Rivera and Kahlo -- Cool Art and Business -- 3. Consumer Culture -- Conspicuous Consumption -- Mass Consumerism -- Cool Seduction -- Commodity Fetishism and Mobile Privatisation -- 4. Market Values -- Neoliberal Discourse -- Enterprise Culture -- Creative Industries -- 5. Working Life -- Emotional Labour -- Individualisation -- Generation Crisis -- 6. Anti-Capitalism Revisited -- Cool Brands and Sweated Labour -- One No and Many Yeses -- Limits to Capitalism -- Notes -- Index.

Addresses issues concerning culture, economy, and power in the age of liberal globalization. The topics covered in this book include: Branding culture and exploitation; The state, market and civil society; and How visitor attractions such as London's Millennium Dome are used for national aggrandizement and corporate business purposes

This article traces various trajectories of development in the field of Cultural Studies, identifying five in particular: theoreticism, methodism, pragmatism, subjectivism, and consumerism. The article concentrates on the consumerist trajectory as it emerged in Britain. While "the Birmingham School" and "British Cultural Studies" have been used to label this trajectory, it is more accurately named "Hallian Cultural Studies" since Stuart Hall was its leading exponent and inspiration. Hall himself, however, is not necessarily responsible for the problems associated with the consumerist trajectory in the work of his followers. There is a discernible homology and, indeed, to an extent, a convergence between consumerist Cultural Studies and the neoliberal ideology of consumer sovereignty, named here as "cool capitalism." The genealogy of "cool" is traced and its incorporation into capitalism examined. In effect, this strand of academic work, consumerist and one-dimensional Cultural Studies, which started out as critical of prevailing forms of cultural, economic, and political power, has ceased, in many respects, to be so. In conclusion, it is argued that Cultural Studies should renew its commitment to critique in the public interest and in a multi dimensional framework of analysis.