Sammelwerksbeitrag(gedruckt)#12003
Campaign Strategy
The author argues that as more women run for public office, there is an increasing need for research examining how gender affects the dynamics of political campaigns. In the essay, decision making research is used to address how women staff their campaigns, delegate responsibility, & make choices once elected. In addition, an examination of the media reflects a gender bias in the way women's campaigns are reported on. Finally, the author addresses fund raising and voter recruitment issues relevant to women candidates. L. Conly