Suchergebnisse

A total of 384 undergraduates in 12 experimental conditions representing crime seriousness, defendant facial attractiveness, and cueing of attractiveness, read a crime description then made recommendations for offender treatment. Although severity of punishment was greater for a murder
than for a robbery, it did not differ between more and less attractive defendants. However, the less attractive robbers were more likely to be recommended psychiatric care than the more attractive ones. Since the latter were rated as only moderately good-looking, it is suggested that an "ugly
is bad" stereotype may apply to mental illness but not to crime.

Twenty male and 20 female undergraduates viewed photographs of 30 graduating women, 15 of whom had been rated as more and 15 as less physically attractive. The subjects answered a questionnaire in part of which they rated the likelihood that 10 statements concerning women's rights
applied to the posers. Consistent with previous research, the likelihood ratings did not differ significantly between the more and less attractive women.

AbstractPrevious research indicates that cued recall of brand names is enhanced by interactive pictures but not by separate pictures or by ethnic content. These questions were examined in two experiments in which the illustrations did not directly represent the brand names, a situation faced by many advertisers. Recall was poorer with separate pictures than with names alone or with interactive pictures, but performance with interactive pictures was not better than with names alone. In addition, recall was poorer with ethnic than with varied content, in all name and picture conditions. Implications are presented for imagery mediation theory and for the use of pictures and ethnic brand names in advertising.RésuméUne recherche antérieure démontre que le rappel provoqué de marques est accru par des images interactives mais non par des illustrations séparées ou par un contenu ethnique. Ces questions ont été examinées dans deux expériences dans lesquelles les illustrations ne représentaient pas directement les marques, une situation à laquelle plusieurs publicistes ont à faire face. Le rappel était plus faible avec les images séparées qu'avec seulement les noms ou les illustrations interactives, mais la performance avec ces dernières n'était pas meilleure qu'avec les noms seuls. En outre, le rappel était plus faible avec un contenu ethnique qu'avec un contenu varié et ce, dans toutes les conditions utilisant l'image ou le nom. Les implications ont été présentées pour soutenir la théorie d'intervention par l'image et pour l'emploi de limage et de marques ethniques dans la publicité.

AbstractAlthough the use of ethnic images in advertising has aroused controversy in the social/political arena, there is no published evidence of their effects on recall. This topic was examined in two experiments which tested recall of ethnic and nonethnic brand names with and without corresponding pictures. In Experiment I, fewer ethnic names were remembered when they were accompanied by pictures than when they were shown alone whereas, for nonethnic names, performance was similar in the two conditions. In Experiment 2, however, both ethnic and nonethnic names were more poorly recalled with than without pictures. Implications for print advertising are discussed.RésuméBien que I'emploi d'images ethniques dans la publicité ait soulevé une certaine controverse dans I'arè ne sociale/politique, il nexiste pas d'évidence publiée de leurs effets sur la faculté de rappel du consommateur. Ce sujet a étée exploré dans deux expériences qui ont testé la mémoire du consommateur quant aux noms de marques ethniques et non ethniques avec et sans images correspondantes. La premiére expérience a démontré que les noms ethniques étaient moins retenus lorsqu'ils étaient accompagnés par des images. Par ail leurs, le rappel des noms de marques non ethniques était similaire avec ou sans images comme indices visuels. Dans la seconde expérience toutefois, les images ne favorisaient pas la faculté de rappel des noms de marques, qu Us soient ethniques ou non. Les implications pour la publicité imprimée sont discutées.