Note on a Campaign Simulator
In: The public opinion quarterly: POQ, Band 25, Heft 2, S. 184
ISSN: 1537-5331
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In: The public opinion quarterly: POQ, Band 25, Heft 2, S. 184
ISSN: 1537-5331
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 25, Heft 2, S. 184-193
ISSN: 0033-362X
A computer model of the formation of opinion in response to election campaign appeals was used in 1960 to conduct exp's. The model accepts as initial input a miniature electorate who are R's in a sample survey & studies changes in opinion as a result of (a) internal process of the model such as discussion & learning, & (b) external inputs of new stimuli representing subsequent campaign appeals. The study deals with the latter. In the Wisconsin presidential primary election in 1960 Senator Humphrey stressed the `farm' issue as an argument in his behalf. Interviews showed that some Wisconsin people thought this was a strong argument, some fair, some poor. An appeal thus is a distribution of appeals. The model accepts such distributions, obtained from surveys, & converts these into 'effects' which are monotonic functions of a basic disposition or probability of voting for Humphrey. The form of this function changes in a favorable or unfavorable way as a result of the perceived cogency of the appeal. The 'effect' of an appeal or argument is thus defined as the change in form of the function which relates responses to the basic dispositions of the electorate. Results from the Wisconsin primary are used to illustrate the model. AA.
In: Revue française de sociologie, Band 4, Heft 4, S. 465
In: Revue française de sociologie, Band 4, Heft 4, S. 463
In: Midwest journal of political science: publication of the Midwest Political Science Association, Band 7, Heft 3, S. 283
In: Canadian journal of political science: CJPS = Revue canadienne de science politique : RCSP, Band 40, Heft 4, S. 935-968
ISSN: 0008-4239